标签存档： trends

Is Your Customer Service Meeting Expectations?

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Excellence in customer service is one of the biggest competitive advantages for any business. But how can you be sure that the experience you provide aligns with customer expectations? One of the most effective and strategic ways to answer this question is through mystery shopping, which delivers valuable insights into service performance and customer experience.

What Is Mystery Shopping?

Mystery shopping is a research technique in which trained evaluators simulate a purchase or service interaction at a business, analyzing factors such as courtesy, wait time, staff knowledge, environment, and adherence to quality standards. The goal is to obtain a realistic view of the customer experience, allowing for strategic improvements that boost satisfaction.

Benefits of Mystery Shopping for Your Business

✔ Impartial and realistic assessment of service quality
✔ Identification and correction of issues before they harm your brand
✔ Improved customer experience and loyalty
✔ Targeted training for service teams
✔ Competitive advantage in the market

Is Your Team Ready to Deliver Outstanding Service?

We always seek customer service professionals who are confident, engaged, and committed to delivering quality and excellence. But is this the reality in your company? BARE International can help you answer this question by providing concrete data and strategic insights to enhance every customer interaction. 

Invest in your customer experience and turn every service opportunity into an unforgettable and loyalty-building moment! 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Why ESG Matters in Customer Experience: Building Brands for the Future

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Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life.

This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.

The ESG-CX Connection

What is ESG, and Why Does it Matter in CX?

Real-World Impact: Companies recognized for their sustainability efforts, such as those honored at the SEAL Business Sustainability Awards, have seen a surge in customer loyalty. Brands that walk the talk get noticed.

How ESG Supercharges CX

  1. Loyal Customers, Stronger Brand: Customers stick with brands that stand for something. PepsiCo’s ESG initiatives have solidified its loyal customer base.
  2. Better Customer Satisfaction: People feel good spending money with brands that care. Studies show customers are more loyal to companies with strong ESG efforts.
  3. Future-Proofing the Business: ESG isn’t just good ethics—it’s smart strategy. Companies with strong sustainability policies adapt better to regulations and shifting consumer expectations.

How Brands Can Integrate ESG into CX

  • Assess and Align: Conduct an ESG audit to identify gaps and opportunities in your customer experience strategy. Prioritize areas where sustainable changes can enhance brand perception and loyalty.
  • Educate and Engage: Train employees to integrate ESG principles into everyday customer interactions. Ensure customer-facing teams understand and can communicate the company’s sustainability initiatives authentically.
  • Innovate for Impact: Leverage technology to streamline sustainable practices—such as AI for reducing resource waste or digital tools to improve transparency in operations.
  • Make It Measurable: Set clear KPIs to track progress in ESG-driven CX initiatives. Regularly evaluate customer sentiment and adjust strategies based on feedback and performance data.

Overcoming the Challenges

Myth: ESG Hurts the Bottom Line.

Reality check: Sustainable practices cut costs in the long run (think energy efficiency) and attract conscious consumers.

Communicating ESG Without the Hype

Customers can spot greenwashing a mile away. Authenticity and transparency—like showcasing progress, not just promises—win every time.

Final Thoughts

ESG is reshaping customer expectations, and the brands embracing it aren’t just doing good—they’re winning in CX. Whether it’s reducing environmental impact, fostering inclusivity, or building trust through transparency, these efforts matter.

At BARE International, we help businesses uncover key insights to understand the true nature of their customer experience—because real change starts with real data.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Data-Driven Decisions: Boost Your Business

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In the business world, every decision can directly impact a company's results. However, many organizations still make decisions based on assumptions or intuition, without in-depth analysis. 

The key to sustainable success lies in data-driven business decisions, which allow companies to identify trends, fix inefficiencies, optimize processes, and enhance customer experience. 

With BARE International’s research solutions,  you can turn information into actionable strategies that drive real results. 

Data help answer fundamental questions, such as: 

  • What do your customers really want? 
  • Where are the bottlenecks in customer service? 
  • What are the main factors influencing customer loyalty? 
  • What improvements can be made to maximize team performance? 

Data analysis not only provides answers but also allows your company to anticipate trends and adapt strategies to remain competitive in the market. 

How Does BARE International Help Your Business Turn Data into Action?

BARE International offers research solutions that enable companies across all industries to collect and analyze strategic information to improve performance. 

🔎 Trend Identification  
Through detailed evaluations, we identify consumer behavior patterns and anticipate market changes. 

📈 Service Optimization
Analyzing collected data allows effective adjustments in operational processes, improving efficiency and customer satisfaction. 

🎯 Enhancing Customer Experience 
With valuable insights, your company can personalize interactions, eliminate friction points, and deliver memorable experiences to customers. 

Strategic Decisions Start with Reliable Data

Data is the fuel for sustainable business growth. By making decisions based on accurate information, you can reduce risks, improve efficiency, and enhance customer satisfaction. 

Want to optimize your strategy and boost your results?
Transform data into action today: Request a FREE quote!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

The Importance of the Mystery Shopper’s Perspective

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Do you really know how your customers see your business?

Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey. 

The Difference Between “Thinking” and “Knowing”

Companies often rely on traditional metrics, such as satisfaction surveys and NPS, to measure service quality. However, these metrics only reflect part of the experience. A dissatisfied customer may simply not respond to a survey, while a satisfied customer may praise the service without pointing out improvement opportunities. 

This is where mystery shopping comes in: it allows for a complete, anonymous, and impartial experience, uncovering details that often go unnoticed by management. It’s like adjusting the lens to see your business from a new angle—your audience’s perspective. 

What Can Mystery Shopping Reveal?

By analyzing the customer journey from the point of view of those who truly engage with your products or services, it is possible to identify key aspects such as: 

First Impression
The experience begins before the purchase. How is your team's initial approach? Does your website or physical store make a good impression? 

Wait Time
A decisive factor for many consumers. Is the service efficient, or does it make customers give up before completing a purchase? 

Consistency in Service
Do all employees follow established standards? Is the experience the same across different service channels? 

Empathy and Personalization
Does your team genuinely connect with the customer, or does the service feel robotic? 

Pain Points
From payment difficulties to a lack of clear product and service information, any obstacle can impact the experience and conversion rates.

An External Perspective as a Growth Strategy

Many businesses only realize they have issues when they start losing customers. Viewing your business through the eyes of the consumer helps prevent minor problems from turning into major crises, allowing for quick adjustments and continuous improvements. 

Investing in mystery shopping isn’t just about fixing flaws—it’s also about leveraging strengths and creating a memorable customer experience. Companies that excel in this practice don’t just retain customers; they turn every interaction into a competitive advantage.
 

Are You Ready to See Your Business with Fresh Eyes?

The real customer experience might not be what you expect. Adopting mystery shopping as a strategy allows businesses to step outside their internal perspective and immerse themselves in the real customer journey, ensuring that every touchpoint is optimized to surprise, delight, and retain customers. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Uncover the Truth About Your Customer Experience with Mystery Shopping

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Every business strives to deliver the best possible experience to its customers, but does the service provided truly meet expectations? Often, small details go unnoticed by management, directly affecting customer satisfaction.    

To gain an objective and unbiased understanding of the customer journey, Mystery Shopping has become an essential tool in the market. It allows companies to evaluate service quality, adherence to brand standards, and operational efficiency from a real customer’s perspective.

What is Mystery Shopping?

Mystery Shopping is a research methodology where trained evaluators act as regular customers to assess and report their experience. This approach provides detailed insights into customer service, product availability, store organization, and employee compliance with company guidelines.  

At the end of the evaluation, businesses receive comprehensive reports highlighting strengths and areas for improvement, enabling them to implement strategic actions to enhance the customer experience. 

Benefits of Mystery Shopping for Businesses

Investing in a Mystery Shopping program can significantly improve various aspects of a business, leading to more efficient service and higher customer satisfaction. 

  1. Identifying Improvement Opportunities

Mystery Shopping helps reveal inefficiencies and service gaps that might go unnoticed by management. From inefficient processes to inconsistent service quality, these insights allow companies to correct issues before they impact customer perception. 

  1. Enhancing Customer Experience

A positive experience increases customer loyalty and brand advocacy. By leveraging insights from Mystery Shopping, businesses can make data-driven adjustments that improve customer satisfaction and engagement. 

  1. Improving Employee Performance

Employee interactions shape the overall customer experience. Mystery Shopping enables companies to assess staff behavior in different scenarios, providing valuable data for training programs and performance enhancements. 

  1. Continuous Monitoring of Service Quality

Implementing changes is just the first step. Regular evaluations help track progress and ensure that improvements are maintained over time, leading to long-term business success. 

  1. Competitive Advantage in the Market

Companies that use data-driven insights to optimize customer experience stand out from the competition. High-quality service builds a strong reputation, fosters customer trust, and drives business growth. 

BARE International’s Expertise in Mystery Shopping

With over 38 years of experience, BARE International is a global leader in Mystery Shopping solutions. Since its founding in 1987, the company has helped businesses across industries enhance their services and deliver exceptional customer experiences. 

Operating in over 150 countries, BARE International develops customized Mystery Shopping programs to meet each client’s unique needs. The company boasts a global network of highly trained evaluators who conduct in-depth research and provide precise reports to support strategic decision-making. 

Decades of expertise have made BARE International a trusted partner for businesses seeking to improve performance and ensure service excellence.

Enhance Customer Experience with BARE International

Achieving service excellence requires data-driven strategies and deep customer insights. Mystery Shopping is an essential tool for businesses looking to understand customer perceptions, correct shortcomings, and strengthen their market positioning. 

If you want to elevate your customer service and stand out from the competition, rely on BARE International’s expertise. Request a quote today and discover how a Mystery Shopping program can transform your business: 

Request a quote with BARE International

Discover How Surveys Can Revolutionize Your Customer Experience

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Customer experience is one of the key factors determining a business’s success. Satisfied customers not only return but also recommend your brand to others, helping to build a positive reputation and drive growth. But how do you know if your company is meeting customer expectations? The answer lies in customer experience surveys.

The Importance of Surveys in Customer Experience

Customer satisfaction and experience surveys provide valuable insights into what consumers really think about your products, services, and customer support. By collecting and analyzing this data, your company can:

  • Identify strengths: Discover which aspects of your service are most valued by customers.
  • Fix issues: Detect problems in customer service, product quality, or any other touchpoint in the customer journey.
  • Anticipate needs: Understanding customer expectations allows your company to offer solutions before issues arise.
  • Make strategic decisions: Base your actions on concrete data, optimizing resources and ensuring continuous improvements.

How to Conduct Customer Experience Surveys

Define your objectives. Before conducting a survey, clearly determine what you want to learn. This could be overall satisfaction, perception of a specific service, or the shopping experience.

Choose the right format. Use online surveys, interviews, post-purchase forms, or even direct email evaluations.

Ask strategic questions. Opt for direct and objective questions such as "What can we improve?" or "How would you rate our service?".

Gathering data is just the first step. The key is in applying the insights gained.

Turn Feedback into Action

BARE International has over 38 years of experience providing data-driven insights to help businesses enhance their customer experience. With our customized solutions, you can identify trends, resolve issues, and elevate service quality.

Request a FREE quote for your research project. Request A Quote

Invest in customer experience and strengthen your business.

 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

How Airport Lounges Enhance Customer Loyalty: Insights for Financial Brands

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Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space.

At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.

What Makes Airport Lounges Irresistible?

Exclusive Comfort

Lounges offer travelers a break from crowded terminals, providing amenities such as plush seating, free Wi-Fi, and gourmet snacks. The ability to shower, relax, or work before a flight transforms the mundane airport wait into a premium experience.

Lounges like the Turkish Airlines Business Lounge in Istanbul Airport elevate the travel experience with thoughtful amenities. Travelers can enjoy traditional Turkish dishes, relax with roving masseurs, or engage in leisure activities such as a golf simulator. One traveler aptly described the lounge as "not just a lounge — it’s a destination".

Convenience and Value

Complimentary food, beverages, and sometimes spa services or meeting rooms enhance convenience and reduce stress. For business travelers, lounges often double as productive workspaces, ensuring no time is wasted.

For instance, the Delta One Lounge at JFK offers premium three-course meals and ample space designed for focus and productivity, transforming layovers into opportunities for efficiency. Meanwhile, the Vienna Lounge in Vienna Airport blends global convenience with local charm, featuring art nouveau designs and a Viennese café that offer travelers a serene retreat before takeoff.

The Status Symbol

Lounge access is synonymous with exclusivity.

A 2023 study by Collinson found that 59% of travelers feel airport lounges significantly enhance their travel experience, highlighting their aspirational value.

Whether through elite frequent-flyer programs or premium credit cards, being part of this “club” reinforces the consumer’s perception of their own status and purchasing power.

How Financial Companies Leverage Lounge Access

Airport lounges have become a cornerstone of premium credit card benefits, with major players like American Express, Chase, and Capital One designing entire strategies around lounge access. Here’s why this works so well:

Enhancing Loyalty

Offering exclusive access helps financial companies retain high-value customers who are frequent travelers. This drives repeat usage and builds an emotional connection between the customer and the brand.

For example, the American Express Centurion Lounge in São Paulo demonstrates how financial companies position themselves as lifestyle enablers by curating luxury experiences that meet high customer expectations.

Elevating Brand Perception

Partnerships with lounge networks or the creation of exclusive spaces, like Amex Centurion Lounges, position financial brands as premium lifestyle enablers. This aspirational branding attracts affluent consumers and fosters trust.

Driving Engagement

Lounge benefits often encourage customers to use branded cards for travel-related expenses, increasing spending while boosting reward point accrual and redemption. These lounges also act as global brand touchpoints, ensuring a consistent and premium presence across international markets.

Research indicates that Amex cardholders using lounge benefits spend 20% more annually on travel than those who do not.

Global Visibility

Lounges in international airports serve as brand touchpoints for customers worldwide, reinforcing a company's presence on a global scale.

The CX Impact: What Research Tells Us

From our work with airport lounges and financial companies, we've learned that understanding the customer journey is critical. Here’s how market research drives better decision-making in this space:

Identifying Pain Points

Feedback from travelers highlights areas where lounges can improve—whether it’s wait times, food variety, or technology access. For instance, lounges like the Priority Pass Lounge in Dublin Airport address practical needs with quick coffee access and free snacks, creating a positive impression even during brief visits. Financial companies can use these insights to refine their offerings and maximize value.

Measuring Emotional Engagement

Experiences in lounges evoke strong emotions, from stress relief to satisfaction. By measuring emotional responses, brands can better tailor their marketing and loyalty programs to resonate with their customers. The Vienna Lounge’s art-inspired decor and runway views evoke calm and exclusivity, ensuring that customers associate these positive emotions with the brand.

Customizing the Experience

Personalization also plays a pivotal role. Data-driven insights enable lounges and their financial partners to tailor experiences to specific demographics. Family-friendly amenities or business-focused services cater to varying customer profiles, driving repeat visits and deeper brand affinity.

Understanding Competitor Landscape

Competitive benchmarking ensures that both lounges and financial companies stay ahead by continually innovating their services.

Why Travelers Pick One Lounge Over Another

Travelers choose lounges based on factors such as design, convenience, and alignment with personal preferences. For example, Delta’s JFK lounge incorporates biometric entry to streamline access, catering to tech-savvy professionals.

Similarly, Capital One’s Denver lounge highlights regional identity with curated local cuisine, while the Vienna Lounge draws travelers seeking a refined and culturally immersive experience with its elegant ambiance and localized art.

These tailored offerings ensure that lounges meet diverse traveler needs, whether the priority is productivity, relaxation, or indulgence.

The Journey Ahead

As airport lounges continue to evolve, incorporating cutting-edge technology, sustainability practices, and hyper-personalized services, financial companies have the chance to redefine what loyalty and customer experience mean. By investing in deeper market research, brands can unlock opportunities to create stronger connections with their customers and differentiate themselves in an increasingly crowded field.

 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve.

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights.

Tell us about your business and what keeps you up at night. We can help.

Entertain Me: AI’s Role in the Hospitality Industry’s Evolution

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Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred. 

Travelers seek genuine guest experiences that engage their senses and stimulate their creativity. This change has become increasingly in-demand - and expected - with the integration of artificial intelligence. 

Themes

Imagine checking into a themed hotel that feels like stepping into a movie set—whether it’s a retro 80s vibe or a luxurious medieval castle, there’s something for everyone. The Moxy Hotels, a brand by Marriott, exemplifies this playful spirit with their vibrant decor and lively communal spaces, encouraging guests to mingle and create memories. 

Using AI, these hotels can analyze guest preferences to create experiences that resonate perfectly and personally to their guests. Who knew a getaway could feel like a personalized Hollywood blockbuster? 

Entertainment

Forget about the days of dull hotel lounges; today’s hospitality venues pulse with life, featuring everything from local bands to Broadway-style performances. 

The Hard Rock Hotel chain takes this to heart, offering live music events and rock-themed experiences that turn a simple meal into an unforgettable experience. 

AI steps in here too, optimizing show schedules to ensure the best acts play when the most guests are around. 

Dining

The rise of celebrity chefs has turned hotel restaurants into culinary hotspots, where every meal feels like a Michelin-starred experience. The Nobu Hotels, boasting partnerships with the world-renowned Nobu restaurant, offer guests the chance to indulge in exquisite cuisine crafted by celebrity chefs. 

Themed dining events and interactive cooking classes offer guests enjoyable meals that appeal to their tastes. 

AI assists chefs in keeping up with trends, developing menus that meet current food trends and dietary needs, ensuring a wide range of preferences are accommodated for any guest. 

Health & Wellness

Health retreats are now all the rage, where guests can indulge in yoga sessions followed by spa treatments that make you feel like royalty. The Canyon Ranch resorts exemplify this trend, offering wellness programs that incorporate fitness, nutrition, and relaxation. 

AI can personalize these wellness journeys, offering tailored plans that help guests unwind and recharge based on their individual needs. 

In the world of hospitality, every stay is an opportunity for excellence and every meal is an occasion to savor. Here, AI serves as a valuable tool, while humans are the skilled professionals who utilize it. Together, they create a well-coordinated experience that combines technology and personal service, ensuring memorable moments for guests.  

Tell us about your business and what keeps you up at night. We can help. 

BEYOND FOUR WALLS: NAVIGATING THE ‘HOME GYM’ BOOM WITH NEXT-LEVEL CUSTOMER EXPERIENCE

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As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.

In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.

Join us as we explore the growing impact of the home gym trend on the fitness industry and unveil strategies to not only navigate these changes but also transcend the traditional boundaries, crafting exceptional experiences that resonate with members, whether they work out at home or within the gym setting.

THE RISE OF THE HOME-GYM EXPERIENCE

The convenience and flexibility offered by home gyms have become increasingly appealing to fitness enthusiasts. A recent general survey concluded that 53% of people prefer to do at-home workouts instead of going to a gym.

With advancements in technology, virtual fitness classes, and a plethora of at-home workout options, individuals now have the freedom to curate their fitness routines from the comfort of their homes. This shift has created new challenges and opportunities for traditional fitness centers.

ADAPTING CUSTOMER EXPERIENCE TO MEET CHANGING NEEDS

1. ENHANCING VIRTUAL OFFERINGS

As home gyms thrive, fitness centers and gyms can adapt by expanding their virtual offerings. Live-streamed classes, on-demand workouts, and interactive virtual training sessions can extend your gym’s services, catering to members who appreciate the flexibility of working out at home.

2. INVESTING IN TECHNOLOGICAL INTEGRATION

Embrace technology to bridge the gap between the home gym experience and traditional gyms. Mobile apps, wearable fitness technology, and online member portals can enhance the overall member experience, providing tools for goal tracking, scheduling, and personalized fitness plans.

3. TAILORING IN-PERSON EXPERIENCES

Recognize the unique value of in-person interactions and facilities. Focus on creating an environment that offers experiences beyond what can be replicated at home. Consider specialty classes, social events, and exclusive amenities to entice members back to the gym.

46% of survey respondents stated that facility cleanliness is the most important factor in their gym experience, followed closely by variety of machines and equipment at 43%.

4. GATHERING MEMBER FEEDBACK

Regularly collect feedback from members to understand their evolving needs and preferences. Mystery Shopping Programs and Customer Satisfaction Surveys can provide valuable insights into how well your gym is adapting to the home-gym trend and identify areas for improvement in the customer experience.

DOING THE HEAVY LIFTING

Members look beyond the weights and treadmills; they seek a holistic gym experience that aligns with their needs and expectations.

You can create a gym environment that members love by prioritizing personalized engagement, maintaining high-quality facilities, fostering transparent communication, integrating technology, and cultivating a knowledgeable staff.

Staying on top of Customer Experience is not just a trend; it’s the cornerstone of lasting success in the fitness industry. Whether your members are working out at home or hitting the gym, the key is to create exceptional experiences that resonate with their evolving preferences. Transcend the four walls and navigate the home gym boom with a customer-centric approach, ensuring your fitness center thrives in this dynamic landscape.

Tell us about your business and what keeps you up at night. We can help.

BLACK FRIDAY TRENDS 2023: WHAT THE NUMBERS REVEAL

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The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.

TREAT YO’SELF

This Black Friday, it seems like a substantial chunk of shoppers is in the mood for self-indulgence, with 33% admitting to treating themselves.

29% are on a mission to spread the holiday cheer, specifically shopping for family members.

MUST-HAVE WISH LISTS

When it comes to the must-buy items, Clothing & Fashion and Electronics take the lead, capturing the top spots on everyone’s shopping list. Not far behind is Beauty & Cosmetics, proving that looking good is just as essential as staying connected and stylish.

THE DIGITAL SHIFT

The online shopping wave continues to surge, with a whopping 53% of respondents opting for the convenience of virtual carts and express deliveries.

30% of brave souls are diving into the in-person shopping experience, immersing themselves in the bustling crowds and festive atmosphere.

CASH IS NO LONGER KING

Move over cash, because this season, Credit is King. 53% of respondents are using credit cards to cover holiday shopping expenses, indicating a continued 2023 trend of using credit to finance experiences, including gift-giving.

STICK TO THE LIST! (OR NOT.)

Despite the best intentions, only 12% of shoppers stick to their meticulously crafted shopping lists.

88% willingly succumb to the allure of impulse buys, turning this weekend into a delightful shopping adventure filled with unexpected purchases.

As we navigate the holiday shopping landscape, it’s evident that the thrill of finding the perfect deal and the joy of giving are universal sentiments. Whether you’re treating yourself, crossing items off your list, or succumbing to the allure of a spontaneous purchase, this Black Friday is shaping up to be a celebration of joy, generosity, and the spirit of giving. Happy shopping!

Tell us a bit about your business and what keeps you up at night. We can help.