标签存档： trends

The Importance of the Mystery Shopper’s Perspective

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Do you really know how your customers see your business?

Many companies believe they understand the experience they offer their customers, but reality can be very different when seen through the eyes of the consumer. Mystery shopping is a valuable tool to step outside the internal business perspective and dive into the real customer journey. 

The Difference Between “Thinking” and “Knowing”

Companies often rely on traditional metrics, such as satisfaction surveys and NPS, to measure service quality. However, these metrics only reflect part of the experience. A dissatisfied customer may simply not respond to a survey, while a satisfied customer may praise the service without pointing out improvement opportunities. 

This is where mystery shopping comes in: it allows for a complete, anonymous, and impartial experience, uncovering details that often go unnoticed by management. It’s like adjusting the lens to see your business from a new angle—your audience’s perspective. 

What Can Mystery Shopping Reveal?

By analyzing the customer journey from the point of view of those who truly engage with your products or services, it is possible to identify key aspects such as: 

First Impression
The experience begins before the purchase. How is your team's initial approach? Does your website or physical store make a good impression? 

Wait Time
A decisive factor for many consumers. Is the service efficient, or does it make customers give up before completing a purchase? 

Consistency in Service
Do all employees follow established standards? Is the experience the same across different service channels? 

Empathy and Personalization
Does your team genuinely connect with the customer, or does the service feel robotic? 

Pain Points
From payment difficulties to a lack of clear product and service information, any obstacle can impact the experience and conversion rates.

An External Perspective as a Growth Strategy

Many businesses only realize they have issues when they start losing customers. Viewing your business through the eyes of the consumer helps prevent minor problems from turning into major crises, allowing for quick adjustments and continuous improvements. 

Investing in mystery shopping isn’t just about fixing flaws—it’s also about leveraging strengths and creating a memorable customer experience. Companies that excel in this practice don’t just retain customers; they turn every interaction into a competitive advantage.
 

Are You Ready to See Your Business with Fresh Eyes?

The real customer experience might not be what you expect. Adopting mystery shopping as a strategy allows businesses to step outside their internal perspective and immerse themselves in the real customer journey, ensuring that every touchpoint is optimized to surprise, delight, and retain customers. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Uncover the Truth About Your Customer Experience with Mystery Shopping

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Every business strives to deliver the best possible experience to its customers, but does the service provided truly meet expectations? Often, small details go unnoticed by management, directly affecting customer satisfaction.    

To gain an objective and unbiased understanding of the customer journey, Mystery Shopping has become an essential tool in the market. It allows companies to evaluate service quality, adherence to brand standards, and operational efficiency from a real customer’s perspective.

What is Mystery Shopping?

Mystery Shopping is a research methodology where trained evaluators act as regular customers to assess and report their experience. This approach provides detailed insights into customer service, product availability, store organization, and employee compliance with company guidelines.  

At the end of the evaluation, businesses receive comprehensive reports highlighting strengths and areas for improvement, enabling them to implement strategic actions to enhance the customer experience. 

Benefits of Mystery Shopping for Businesses

Investing in a Mystery Shopping program can significantly improve various aspects of a business, leading to more efficient service and higher customer satisfaction. 

  1. Identifying Improvement Opportunities

Mystery Shopping helps reveal inefficiencies and service gaps that might go unnoticed by management. From inefficient processes to inconsistent service quality, these insights allow companies to correct issues before they impact customer perception. 

  1. Enhancing Customer Experience

A positive experience increases customer loyalty and brand advocacy. By leveraging insights from Mystery Shopping, businesses can make data-driven adjustments that improve customer satisfaction and engagement. 

  1. Improving Employee Performance

Employee interactions shape the overall customer experience. Mystery Shopping enables companies to assess staff behavior in different scenarios, providing valuable data for training programs and performance enhancements. 

  1. Continuous Monitoring of Service Quality

Implementing changes is just the first step. Regular evaluations help track progress and ensure that improvements are maintained over time, leading to long-term business success. 

  1. Competitive Advantage in the Market

Companies that use data-driven insights to optimize customer experience stand out from the competition. High-quality service builds a strong reputation, fosters customer trust, and drives business growth. 

BARE International’s Expertise in Mystery Shopping

With over 38 years of experience, BARE International is a global leader in Mystery Shopping solutions. Since its founding in 1987, the company has helped businesses across industries enhance their services and deliver exceptional customer experiences. 

Operating in over 150 countries, BARE International develops customized Mystery Shopping programs to meet each client’s unique needs. The company boasts a global network of highly trained evaluators who conduct in-depth research and provide precise reports to support strategic decision-making. 

Decades of expertise have made BARE International a trusted partner for businesses seeking to improve performance and ensure service excellence.

Enhance Customer Experience with BARE International

Achieving service excellence requires data-driven strategies and deep customer insights. Mystery Shopping is an essential tool for businesses looking to understand customer perceptions, correct shortcomings, and strengthen their market positioning. 

If you want to elevate your customer service and stand out from the competition, rely on BARE International’s expertise. Request a quote today and discover how a Mystery Shopping program can transform your business: 

Request a quote with BARE International

Discover How Surveys Can Revolutionize Your Customer Experience

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Customer experience is one of the key factors determining a business’s success. Satisfied customers not only return but also recommend your brand to others, helping to build a positive reputation and drive growth. But how do you know if your company is meeting customer expectations? The answer lies in customer experience surveys.

The Importance of Surveys in Customer Experience

Customer satisfaction and experience surveys provide valuable insights into what consumers really think about your products, services, and customer support. By collecting and analyzing this data, your company can:

  • Identify strengths: Discover which aspects of your service are most valued by customers.
  • Fix issues: Detect problems in customer service, product quality, or any other touchpoint in the customer journey.
  • Anticipate needs: Understanding customer expectations allows your company to offer solutions before issues arise.
  • Make strategic decisions: Base your actions on concrete data, optimizing resources and ensuring continuous improvements.

How to Conduct Customer Experience Surveys

Define your objectives. Before conducting a survey, clearly determine what you want to learn. This could be overall satisfaction, perception of a specific service, or the shopping experience.

Choose the right format. Use online surveys, interviews, post-purchase forms, or even direct email evaluations.

Ask strategic questions. Opt for direct and objective questions such as "What can we improve?" or "How would you rate our service?".

Gathering data is just the first step. The key is in applying the insights gained.

Turn Feedback into Action

BARE International has over 38 years of experience providing data-driven insights to help businesses enhance their customer experience. With our customized solutions, you can identify trends, resolve issues, and elevate service quality.

Request a FREE quote for your research project. Request A Quote

Invest in customer experience and strengthen your business.

 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

How Airport Lounges Enhance Customer Loyalty: Insights for Financial Brands

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Airports are often bustling hubs of activity, a mix of excitement, stress, and long layovers. In this chaos, airport lounges have emerged as havens of comfort, convenience, and exclusivity. For financial companies, this allure represents not just an opportunity to attract and retain high-value customers but also a gateway to better understanding consumer behavior in a highly competitive space.

At BARE International, we have conducted extensive market research in the airport lounge and financial services industries, revealing key factors that drive this successful partnership. This relationship serves as a notable case study in customer experience (CX) and loyalty.

What Makes Airport Lounges Irresistible?

Exclusive Comfort

Lounges offer travelers a break from crowded terminals, providing amenities such as plush seating, free Wi-Fi, and gourmet snacks. The ability to shower, relax, or work before a flight transforms the mundane airport wait into a premium experience.

Lounges like the Turkish Airlines Business Lounge in Istanbul Airport elevate the travel experience with thoughtful amenities. Travelers can enjoy traditional Turkish dishes, relax with roving masseurs, or engage in leisure activities such as a golf simulator. One traveler aptly described the lounge as "not just a lounge — it’s a destination".

Convenience and Value

Complimentary food, beverages, and sometimes spa services or meeting rooms enhance convenience and reduce stress. For business travelers, lounges often double as productive workspaces, ensuring no time is wasted.

For instance, the Delta One Lounge at JFK offers premium three-course meals and ample space designed for focus and productivity, transforming layovers into opportunities for efficiency. Meanwhile, the Vienna Lounge in Vienna Airport blends global convenience with local charm, featuring art nouveau designs and a Viennese café that offer travelers a serene retreat before takeoff.

The Status Symbol

Lounge access is synonymous with exclusivity.

A 2023 study by Collinson found that 59% of travelers feel airport lounges significantly enhance their travel experience, highlighting their aspirational value.

Whether through elite frequent-flyer programs or premium credit cards, being part of this “club” reinforces the consumer’s perception of their own status and purchasing power.

How Financial Companies Leverage Lounge Access

Airport lounges have become a cornerstone of premium credit card benefits, with major players like American Express, Chase, and Capital One designing entire strategies around lounge access. Here’s why this works so well:

Enhancing Loyalty

Offering exclusive access helps financial companies retain high-value customers who are frequent travelers. This drives repeat usage and builds an emotional connection between the customer and the brand.

For example, the American Express Centurion Lounge in São Paulo demonstrates how financial companies position themselves as lifestyle enablers by curating luxury experiences that meet high customer expectations.

Elevating Brand Perception

Partnerships with lounge networks or the creation of exclusive spaces, like Amex Centurion Lounges, position financial brands as premium lifestyle enablers. This aspirational branding attracts affluent consumers and fosters trust.

Driving Engagement

Lounge benefits often encourage customers to use branded cards for travel-related expenses, increasing spending while boosting reward point accrual and redemption. These lounges also act as global brand touchpoints, ensuring a consistent and premium presence across international markets.

Research indicates that Amex cardholders using lounge benefits spend 20% more annually on travel than those who do not.

Global Visibility

Lounges in international airports serve as brand touchpoints for customers worldwide, reinforcing a company's presence on a global scale.

The CX Impact: What Research Tells Us

From our work with airport lounges and financial companies, we've learned that understanding the customer journey is critical. Here’s how market research drives better decision-making in this space:

Identifying Pain Points

Feedback from travelers highlights areas where lounges can improve—whether it’s wait times, food variety, or technology access. For instance, lounges like the Priority Pass Lounge in Dublin Airport address practical needs with quick coffee access and free snacks, creating a positive impression even during brief visits. Financial companies can use these insights to refine their offerings and maximize value.

Measuring Emotional Engagement

Experiences in lounges evoke strong emotions, from stress relief to satisfaction. By measuring emotional responses, brands can better tailor their marketing and loyalty programs to resonate with their customers. The Vienna Lounge’s art-inspired decor and runway views evoke calm and exclusivity, ensuring that customers associate these positive emotions with the brand.

Customizing the Experience

Personalization also plays a pivotal role. Data-driven insights enable lounges and their financial partners to tailor experiences to specific demographics. Family-friendly amenities or business-focused services cater to varying customer profiles, driving repeat visits and deeper brand affinity.

Understanding Competitor Landscape

Competitive benchmarking ensures that both lounges and financial companies stay ahead by continually innovating their services.

Why Travelers Pick One Lounge Over Another

Travelers choose lounges based on factors such as design, convenience, and alignment with personal preferences. For example, Delta’s JFK lounge incorporates biometric entry to streamline access, catering to tech-savvy professionals.

Similarly, Capital One’s Denver lounge highlights regional identity with curated local cuisine, while the Vienna Lounge draws travelers seeking a refined and culturally immersive experience with its elegant ambiance and localized art.

These tailored offerings ensure that lounges meet diverse traveler needs, whether the priority is productivity, relaxation, or indulgence.

The Journey Ahead

As airport lounges continue to evolve, incorporating cutting-edge technology, sustainability practices, and hyper-personalized services, financial companies have the chance to redefine what loyalty and customer experience mean. By investing in deeper market research, brands can unlock opportunities to create stronger connections with their customers and differentiate themselves in an increasingly crowded field.

 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve.

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights.

Tell us about your business and what keeps you up at night. We can help.

Entertain Me: AI’s Role in the Hospitality Industry’s Evolution

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Once upon a time, the hospitality industry primarily focused on providing a place to sleep and a meal to start the day. Today, hotels have evolved into dynamic environments where the distinction between hospitality and entertainment is increasingly blurred. 

Travelers seek genuine guest experiences that engage their senses and stimulate their creativity. This change has become increasingly in-demand - and expected - with the integration of artificial intelligence. 

Themes

Imagine checking into a themed hotel that feels like stepping into a movie set—whether it’s a retro 80s vibe or a luxurious medieval castle, there’s something for everyone. The Moxy Hotels, a brand by Marriott, exemplifies this playful spirit with their vibrant decor and lively communal spaces, encouraging guests to mingle and create memories. 

Using AI, these hotels can analyze guest preferences to create experiences that resonate perfectly and personally to their guests. Who knew a getaway could feel like a personalized Hollywood blockbuster? 

Entertainment

Forget about the days of dull hotel lounges; today’s hospitality venues pulse with life, featuring everything from local bands to Broadway-style performances. 

The Hard Rock Hotel chain takes this to heart, offering live music events and rock-themed experiences that turn a simple meal into an unforgettable experience. 

AI steps in here too, optimizing show schedules to ensure the best acts play when the most guests are around. 

Dining

The rise of celebrity chefs has turned hotel restaurants into culinary hotspots, where every meal feels like a Michelin-starred experience. The Nobu Hotels, boasting partnerships with the world-renowned Nobu restaurant, offer guests the chance to indulge in exquisite cuisine crafted by celebrity chefs. 

Themed dining events and interactive cooking classes offer guests enjoyable meals that appeal to their tastes. 

AI assists chefs in keeping up with trends, developing menus that meet current food trends and dietary needs, ensuring a wide range of preferences are accommodated for any guest. 

Health & Wellness

Health retreats are now all the rage, where guests can indulge in yoga sessions followed by spa treatments that make you feel like royalty. The Canyon Ranch resorts exemplify this trend, offering wellness programs that incorporate fitness, nutrition, and relaxation. 

AI can personalize these wellness journeys, offering tailored plans that help guests unwind and recharge based on their individual needs. 

In the world of hospitality, every stay is an opportunity for excellence and every meal is an occasion to savor. Here, AI serves as a valuable tool, while humans are the skilled professionals who utilize it. Together, they create a well-coordinated experience that combines technology and personal service, ensuring memorable moments for guests.  

Tell us about your business and what keeps you up at night. We can help. 

BEYOND FOUR WALLS: NAVIGATING THE ‘HOME GYM’ BOOM WITH NEXT-LEVEL CUSTOMER EXPERIENCE

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As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.

In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.

Join us as we explore the growing impact of the home gym trend on the fitness industry and unveil strategies to not only navigate these changes but also transcend the traditional boundaries, crafting exceptional experiences that resonate with members, whether they work out at home or within the gym setting.

THE RISE OF THE HOME-GYM EXPERIENCE

The convenience and flexibility offered by home gyms have become increasingly appealing to fitness enthusiasts. A recent general survey concluded that 53% of people prefer to do at-home workouts instead of going to a gym.

With advancements in technology, virtual fitness classes, and a plethora of at-home workout options, individuals now have the freedom to curate their fitness routines from the comfort of their homes. This shift has created new challenges and opportunities for traditional fitness centers.

ADAPTING CUSTOMER EXPERIENCE TO MEET CHANGING NEEDS

1. ENHANCING VIRTUAL OFFERINGS

As home gyms thrive, fitness centers and gyms can adapt by expanding their virtual offerings. Live-streamed classes, on-demand workouts, and interactive virtual training sessions can extend your gym’s services, catering to members who appreciate the flexibility of working out at home.

2. INVESTING IN TECHNOLOGICAL INTEGRATION

Embrace technology to bridge the gap between the home gym experience and traditional gyms. Mobile apps, wearable fitness technology, and online member portals can enhance the overall member experience, providing tools for goal tracking, scheduling, and personalized fitness plans.

3. TAILORING IN-PERSON EXPERIENCES

Recognize the unique value of in-person interactions and facilities. Focus on creating an environment that offers experiences beyond what can be replicated at home. Consider specialty classes, social events, and exclusive amenities to entice members back to the gym.

46% of survey respondents stated that facility cleanliness is the most important factor in their gym experience, followed closely by variety of machines and equipment at 43%.

4. GATHERING MEMBER FEEDBACK

Regularly collect feedback from members to understand their evolving needs and preferences. Mystery Shopping Programs and Customer Satisfaction Surveys can provide valuable insights into how well your gym is adapting to the home-gym trend and identify areas for improvement in the customer experience.

DOING THE HEAVY LIFTING

Members look beyond the weights and treadmills; they seek a holistic gym experience that aligns with their needs and expectations.

You can create a gym environment that members love by prioritizing personalized engagement, maintaining high-quality facilities, fostering transparent communication, integrating technology, and cultivating a knowledgeable staff.

Staying on top of Customer Experience is not just a trend; it’s the cornerstone of lasting success in the fitness industry. Whether your members are working out at home or hitting the gym, the key is to create exceptional experiences that resonate with their evolving preferences. Transcend the four walls and navigate the home gym boom with a customer-centric approach, ensuring your fitness center thrives in this dynamic landscape.

Tell us about your business and what keeps you up at night. We can help.

BLACK FRIDAY TRENDS 2023: WHAT THE NUMBERS REVEAL

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The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.

TREAT YO’SELF

This Black Friday, it seems like a substantial chunk of shoppers is in the mood for self-indulgence, with 33% admitting to treating themselves.

29% are on a mission to spread the holiday cheer, specifically shopping for family members.

MUST-HAVE WISH LISTS

When it comes to the must-buy items, Clothing & Fashion and Electronics take the lead, capturing the top spots on everyone’s shopping list. Not far behind is Beauty & Cosmetics, proving that looking good is just as essential as staying connected and stylish.

THE DIGITAL SHIFT

The online shopping wave continues to surge, with a whopping 53% of respondents opting for the convenience of virtual carts and express deliveries.

30% of brave souls are diving into the in-person shopping experience, immersing themselves in the bustling crowds and festive atmosphere.

CASH IS NO LONGER KING

Move over cash, because this season, Credit is King. 53% of respondents are using credit cards to cover holiday shopping expenses, indicating a continued 2023 trend of using credit to finance experiences, including gift-giving.

STICK TO THE LIST! (OR NOT.)

Despite the best intentions, only 12% of shoppers stick to their meticulously crafted shopping lists.

88% willingly succumb to the allure of impulse buys, turning this weekend into a delightful shopping adventure filled with unexpected purchases.

As we navigate the holiday shopping landscape, it’s evident that the thrill of finding the perfect deal and the joy of giving are universal sentiments. Whether you’re treating yourself, crossing items off your list, or succumbing to the allure of a spontaneous purchase, this Black Friday is shaping up to be a celebration of joy, generosity, and the spirit of giving. Happy shopping!

Tell us a bit about your business and what keeps you up at night. We can help.

BARE International Partners with Stella Kochen Susskind of SKS Customer Experience to Elevate Market Research and Customer Experience Insights

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BARE International, a global field force agency and renowned market research firm, is excited to announce a strategic partnership with Stella Kochen Susskind, a distinguished thought leader and the driving force behind SKS Customer Experience.

This collaboration brings together BARE International's decades of expertise in market research and global field force with Stella Kochen Susskind's visionary insights in customer experience, creating a powerful alliance that promises to reshape the landscape of consumer insights across Brazil and LATAM.

SAO PAULO, Brazil, Aug. 30, 2023 /PRNewswire-PRWeb/ -- BARE International has consistently delivered unparalleled insights to businesses across industries, aiding them in making informed decisions to enhance customer satisfaction and loyalty.

With a vast network of mystery shoppers and a robust suite of research solutions, BARE International has earned its reputation as a pioneer in the market research domain.

"We are thrilled to join forces with Stella and SKS Customer Experience," said Mike Bare, CEO of BARE International. "Stella's innovative thinking and deep expertise align seamlessly with our commitment to delivering valuable insights to our clients. This collaboration will undoubtedly propel our capabilities to new heights, empowering businesses to create unparalleled customer experiences."

Stella Kochen Susskind is a highly respected expert in customer experience. Her innovative strategies and deep understanding of consumer behavior have transformed businesses all over the world. As the founder of SKS Customer Experience and a published author of 'Mystery Shopper: The Methodology that Revolutionized Customer Service,' which became a bestseller and the first book about Mystery Shopping in Latin America, Stella has developed methodologies that combine emotional intelligence, data analytics, and human-centric design to drive remarkable customer journeys.

"When my publisher asked me to write a book about the Mystery Shopping methodology, I gladly accepted the challenge. I always strive to keep setting new goals and pushing myself forward. Slowing down is just not in my nature," chuckled Susskind. "The Mystery Shopping market has undergone significant changes, with the focus on omnichannel experiences becoming the norm. It's our responsibility to constantly update our concepts and methodologies to keep up with these changes."

Through this partnership, BARE International and Susskind aim to revolutionize how businesses approach market research and enhance customer experience. By synergizing BARE International's data-driven research capabilities with Stella's thought-provoking insights, the partnership will offer comprehensive solutions that unravel the nuances of consumer preferences and provide actionable recommendations to optimize every touchpoint of the customer journey.

Susskind expressed her excitement about the partnership, saying, "Mike and I have known each other for almost 17 years; we always admire each other´s career and life goals, learning from each other's experiences. I am honored to collaborate with BARE International, a company with the same passion for understanding and enhancing customer experiences."

"This is indisputably a unique opportunity to build even more innovative, creative, and customized projects," said Tania Alves, General Manager of the BARE Brazil office. "Joining efforts to achieve our mission of helping our partners pursue excellence in their customers' journeys."

The partnership aims to launch a series of polls and insights that will delve into the latest trends in customer behavior, market dynamics, and innovative research methodologies. BARE International and Susskind intend to guide businesses toward sustainable growth and customer-centric excellence by pooling their collective wisdom.

"Her vast experience in Mystery Shopping and Customer Experience Research will be an invaluable addition to our team and benefit our client partners in Brazil and throughout LATAM," shared Michele Jowdy, Business Development Director of the Americas. "With Stella's help, we are excited to continue to build even better CX programs for our client partners."

About BARE International
BARE International is a global field force agency specializing in customer experience and market research. With over 35 years of experience, BARE International has provided valuable insights to businesses across industries, helping them make informed decisions to enhance customer satisfaction and loyalty. For more information, visit https://www.bareinternational.com

About Stella Kochen Susskind
Stella Kochen Susskind is a thought leader in customer experience and the founder of SKS Customer Experience. With a career spanning several decades, Stella has pioneered innovative approaches to understanding and improving customer journeys. Her expertise lies in blending emotional intelligence, data analytics, and design principles to transform businesses and create lasting connections with customers. For more information, visit https://www.skscustomerexperience.com

BARE International Announces New CEO Appointment and Second-Generation Promotion in Family-Owned Business

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BARE International, a family-owned company in the customer experience industry, has appointed Jason Bare as the new President. With an in-depth understanding and passion for customer experience research, Jason's appointment reinforces the company's commitment to delivering exceptional services with a fresh and innovative approach. After serving as CEO for 36 years, Dale Bare has also announced her retirement. Former President Michael Bare will be taking over as the new CEO while Dale will still provide advisory support as the CEO Emerita.

FAIRFAX, Va., July 11, 2023 /PRNewswire-PRWeb/ -- BARE International, a prominent family-owned business in the customer experience industry, is excited to announce the appointment of Jason Bare as the new President. This transition marks a significant milestone for the company as it enters a new era of leadership, driven by the vision and expertise of the second generation of the family.

"I am incredibly honored and excited to assume the role of President at BARE International," said Jason Bare. "I deeply appreciate the foundation laid by my parents and the hard work and dedication that have made BARE International the success it is today."

Jason Bare has a unique perspective and a strong understanding of the company's core values and legacy. Having grown up with the company, he has a deep passion for customer experience research and is committed to maintaining BARE International's reputation for excellence.

With this transition, BARE International also announced the retirement of Chief Executive Officer Dale Bare, who served as CEO for 36 years.

"In 1987, I could never have imagined that with only $12 worth of business cards and an electric typewriter in our home basement, we would grow to become a global business supporting over 165 countries," stated Dale Bare in a letter to the company. "Together, we have expanded into new markets and launched innovative services, positioning BARE International as an industry leader."

"Dale's people skills, attention to detail, and patience remain as building blocks to our success. It was a pleasure to harmonize our strengths over the years," shared co-founder Michael Bare. "Dale leaves a legacy that remains vital to our continued growth."

Former President Michael Bare will be appointed CEO, and Dale Bare will continue to support the company as the CEO Emerita in an advisory capacity and remain involved in the company's shared goals.

This news is just the latest milestone for BARE International, following the May grand opening of a new office in Madrid, on the heels of having achieved ISO/IEC 27001:2013 certification for its Information Security Management System (ISMS) and a Bronze Sustainability Rating from EcoVadis.

Michael Bare expressed his confidence in the new leadership and the company's future. "Jason brings a fresh perspective and an unwavering commitment to our company's values. Dale and I are thrilled to witness his growth and see him take BARE International to new heights."

As BARE International embraces this exciting new chapter, it remains dedicated to delivering exceptional services and maintaining strong relationships with customers, partners, and employees. The company will continue to uphold its core values of innovation, passion, and excellence and remains committed to providing the highest quality of experience research and business intelligence insights in the industry.

BARE INTERNATIONAL HONORED WITH ELITE RESEARCH FIRM STATUS ACROSS MULTIPLE REGIONS

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Global Experience Research Firm BARE International earns Elite designation from Mystery Shopping Professionals Association Americas and Europe/Africa.

FAIRFAX, VA. (PRWEB) APRIL 16, 2023

BARE International Europe has been announced as an Elite Customer Experience Firm and will be awarded at the MSPA Europe/Africa annual conference in Portugal in May.

“To be compliant with MSPA Elite membership standards is part of the BARE Europe everyday life,” shares BARE Europe General Manager Jenő Zsiga. “We are really proud of being awarded this designation which validates our commitment to high quality standards as a customer experience service provider and reliable partner.”

The announcement comes on the heels of BARE International’s record ninth consecutive honor of Elite status designated by MSPA Americas for their North America corporate office.

MSPA, the trade association for companies engaged in creating, measuring, and enhancing the customer journey, announced the MSPA Americas Chapter winners of its annual Elite program for 2023 at its recent CME Conference in New Orleans.

MSPA Americas Elite companies are those members of the organization which most support the mission and objectives of MSPA Americas, as set annually by the board of directors, in advancing the stature and relevance of the trade association. The designation, earned through advancing association goals in 2022, is effective for 2023.

“On behalf of the Board of Directors of MSPA Americas, I’m proud to congratulate these outstanding companies for their support of our association’s mission, and their leadership in advancing the association’s goals for the customer experience and retail service provider industries as a whole,” said MSPA Americas President Stan Hart. “We all are grateful for their lead-by-example support, and we are honored to recognize them for achievements.”

The MSPA operates on a regional basis worldwide, with Chapters located in America, Europe/Africa and Asia/Pacific.  Member companies unite as a common body for the purpose of strengthening the Mystery Shopping industry through combined efforts and actions.

“It’s an honor to be an Elite member of MSPA Europe/Africa. We want to continue to innovate for our clients and for the industry,” says Antonio Maiorano, Business Development Manager of BARE International Europe. “Customer experience research is an ever-changing environment, and we strive to be the trail blazers and discover new paths for experience excellence.”

“For 35 years, we’ve dedicated our business to providing the best, actionable insights to our client partners,” adds Jason Bare, Global Vice-President. “As we look forward, we remain committed to delivering innovative solutions and exceptional results for our clients. This award is a strong validation of our work and encourages us to continue to push the boundaries of what is possible.”

In July of 2022, BARE International celebrated 35 years and introduced a soft rebranding including a modern logo that further defined the evolution of Customer Experience Research and BARE’s commitment to providing support businesses need.

“Our clients are true partners in business, and we share their goals,” stated CEO Dale Bare. “We recognize that each client has a unique path based on their needs in that moment of time, and we’re here to provide guidance through meaningful insight collection and analysis.”

Read the original press release here.

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit http://www.bareinternational.com

About MSPA Americas

MSPA Americas connects and supports businesses which measure, quantify, aggregate, interpret, and re- define customer experience through varied research and merchandising methodologies. Widely recognized as the leader in customer experience measurement, management, and training, MSPA Americas provides essential support to its members, and promotes the benefits and services of its diverse companies to enhance the industries they serve. Learn more at https://www.mspa-americas.org/

About MSPA Europe/Africa

MSPA Europe/Africa is the trade association representing the customer experience industry, established to provide timely, actionable, and impactful resources for shaping the future of business communities. MSPA Elite is an awards program designed to recognize the leading companies that are shouldering the advancement of the customer experience industry. Learn more at https://www.mspa-ea.org/

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit http://www.bareinternational.com