As we move further into 2023, customer experience has become more important than ever before. With increased competition and consumer awareness, businesses that prioritize customer experience are more likely to succeed in the long run.



One of the key trends in customer experience in 2023 is the use of artificial intelligence (AI) and machine learning. These technologies are being used to personalize customer interactions and create more efficient and effective customer service. For example, AI-powered chatbots are being used to handle routine customer inquiries, freeing up human customer service representatives to focus on more complex issues.


Another important trend is the increasing use of data analytics to understand customer behavior and preferences. By analyzing customer data, businesses can identify patterns and trends that can help them improve their products and services, as well as the overall customer experience.

In 2023, customers are also expecting a more seamless and integrated experience across different channels and touchpoints. For example, a customer might interact with a business via social media, website, and mobile app, and they expect a consistent and personalized experience across all these channels.


In terms of customer service, businesses are recognizing the importance of providing fast and efficient service. This includes offering self-service options such as chatbots and automated phone systems, as well as providing quick and effective support through human representatives.


Finally, businesses are focusing on building emotional connections with their customers. This means going beyond providing functional benefits and creating an emotional connection with customers by providing experiences that are memorable, authentic, and meaningful.

In conclusion, customer experience continues to be the top priority for businesses in 2023. By leveraging the latest technologies, analyzing customer data, providing a seamless and integrated experience across different channels, and building emotional connections with customers, businesses can create a competitive advantage and succeed in the long run.


Congratulations to BARE International for earning Elite Company status from Mystery Shopping Professionals Association Americas. This will be the record ninth consecutive year BARE has earned this prestigious honor.

For a record ninth year in a row, BARE International is honored to be a recipient of Elite company status, as designated by MSPA Americas.

MSPA Americas, the trade association for companies engaged in creating, measuring and enhancing the customer journey, announced the winners of its annual Elite program for 2023 at its recent CME Conference in New Orleans. MSPA Americas Elite companies are those members of the organization which most support the mission and objectives of MSPA Americas, as set annually by the board of directors, in advancing the stature and relevance of the trade association. The designation, earned through advancing association goals in 2022, is effective for 2023.

“On behalf of the Board of Directors of MSPA Americas, I’m proud to congratulate these outstanding companies for their support of our association’s mission, and their leadership in advancing the association’s goals for the customer experience and retail service provider industries as a whole,” said MSPA Americas President Stan Hart. “We all are grateful for their lead-by-example support, and we are honored to recognize them for achievements.”

In July, BARE International celebrated 35 years and introduced a soft rebranding including a modern logo that further defined the evolution of Customer Experience Research and BARE’s commitment to providing support businesses need.

“Our clients are true partners in business, and we share their goals,” stated CEO Dale Bare. “We recognize that each client has a unique path based on their needs in that moment of time, and we’re here to provide guidance through meaningful insight collection and analysis.”

“Our team’s tireless dedication to providing our clients with the most accurate and comprehensive insights into their customers’ experience is what sets us apart,” states President and Co-Founder Mike Bare. “We are committed to continuously improving our offerings and services to ensure that our clients receive the highest quality of customer experience research.”

“For 35 years, we’ve dedicated our business to providing the best, actionable insights to our client partners,” states Jason Bare, Global Vice-President.

“As we look forward, we remain committed to delivering innovative solutions and exceptional results for our clients. This award is a strong validation of our work and encourages us to continue to push the boundaries of what is possible.”

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit


About MSPA Americas

MSPA Americas connects and supports businesses which measure, quantify, aggregate, interpret, and re- define customer experience through varied research and merchandising methodologies. Widely recognized as the leader in customer experience measurement, management, and training, MSPA Americas provides essential support to its members, and promotes the benefits and services of its diverse companies to enhance the industries they serve. Learn more at