St. Patrick’s Day is a widely celebrated holiday that has its roots in Ireland but has become a global event. It’s a day filled with green decorations, parades, traditional Irish food, and of course, plenty of green drinks. While many people associate St. Patrick’s Day with luck, the truth is that creating a great customer experience is not just about luck – it takes intention, effort, and a commitment to delivering outstanding service. 


“The key to a successful business is not luck, but a commitment to creating exceptional customer experiences.” – Shep Hyken 

On St. Patrick’s Day, businesses have an opportunity to create memorable experiences for their customers. From Irish pubs to retail shops, the day provides a chance to show off their festive spirit and engage with their customers in new ways. However, to truly stand out and make a lasting impression, it’s essential to prioritize the customer experience and create a seamless, enjoyable interaction. 

One crucial aspect of providing a positive customer experience is to understand your customers’ needs and preferences. Are they looking for a traditional Irish meal, a lively atmosphere, or a low-key celebration? By getting to know your customers and anticipating their needs, you can create a personalized experience that exceeds their expectations. 

Another key factor in creating a great customer experience is to be responsive and attentive. This means listening carefully to your customers, addressing their concerns, and following up to ensure their satisfaction. Whether it’s providing excellent service, offering promotions or discounts, or simply showing gratitude for their business, small gestures can go a long way in building a loyal customer base. 

In addition to these essential elements, creating a standout customer experience also requires a commitment to continuous improvement. This means regularly seeking feedback, assessing performance, and making necessary adjustments to enhance the customer experience. By prioritizing these efforts, businesses can foster a culture of excellence that builds trust and loyalty among their customers. 

In conclusion, while St. Patrick’s Day may be associated with luck, creating a great customer experience is anything but. It requires effort, intention, and a commitment to delivering outstanding service. By prioritizing customer needs, being responsive and attentive, and continually seeking to improve, businesses can create a memorable St. Patrick’s Day experience that keeps customers coming back for more. So, let’s raise a glass to excellent customer service, and may the luck of the Irish be with you! 

Let BARE International improve your luck, contact us to start the conversation today.


By partnering with BARE, this national restaurant company was able to gather valuable information regarding exactly what its customers found important, and then channeled that feedback into the quantitative measurement of service and brand standards.

Download the case study here.


Global market research firm BARE International recently earned its 20th consecutive certification by the Business Enterprise National Council. CEO Dale Bare shares, “We have an amazing tenure of employees, so it makes us very happy to know that we have created a workplace that is appealing to people, and they want to work for BARE.”


In honor of International Women’s Day, BARE International celebrates the women leaders who are make a significant impact in the business world. Women leaders bring a unique perspective to the table, which is vital in today’s rapidly changing business landscape.

Dale Bare has been the CEO of BARE International for over 35 years. “Dale is the backbone of operations, handling the finances—especially challenging as we expanded into foreign markets—staffing, HR, facilities, and all functions essential to keeping the business running smoothly,” shared Mike Bare, President.

WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

At BARE, we recognize the value of diversity and inclusion in the workplace. We are proud to have several exceptional women leaders – Global Department Leaders, including our Chief Financial Officer Maggie Dorfman, and General Managers – within our organization who are driving our success. They bring a collaborative and empathetic approach to leadership, which leads to better communication, increased innovation, and improved problem-solving.

“We know we are where we are because of the talent and dedication that supports us,” stated Dale. “All work must be carried out with three basic ideals in mind: quality, innovation and passion.”

Our female leaders at BARE have proven time and time again that they are capable of leading successful businesses. They have strong multitasking skills, are focused on building relationships, and creating a positive work environment. We appreciate their dedication and contributions to our organization, and we are committed to supporting their continued growth and development.

On this International Women’s Day, we want to thank all the women who are making a difference in the business world. We celebrate your achievements and are committed to supporting your continued success.

About BARE International: BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities providing unmatched service and supporting businesses in over twenty industries.  

BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. On any given day, BARE International is doing business for clients in more than 150 countries, completing more than 50,000 evaluations/audits each month. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit https://www.bareinternational.com  

About WBENC: Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC certification. For more information, visit https://www.wbenc.org