2022 Global Consumer Trends in the CX World (Part-I)

With global supply chain issues and labor shortages, the challenges CX leaders will face in 2022 are unlike what they’ve ever faced before – the goal is still to attract and retain customers, standing proud above your competito...

Should brands charge for experiences?

This article first appeared on Campaign written by Tom Gray, Chief Strategy Officer, Imagination. From Kraken rum's Halloween haunted hotel to Ford's go faster stunt driver experience, the world of brand experiences is richer...

WHAT IS A QUALITY MANAGEMENT SYSTEM AND WHY IS IT SO IMPORTANT?

Quality management refers to all the measures undertaken to uphold a desired level of excellence in all aspects of services to satisfy customers’ demands. As a result, a quality management system (QMS) refers to the collection...

SAVE THE BIG BUCK WITH DIGITAL AUDITS

Digital audits are leveraging businesses with their comprehensive analysis, and business insights. Besides, they save money in big numbers for the organization in all possible ways. Here’s a study on how digital audits effecti...

HOW COMPETITIVE INTELLIGENCE GIVES RETAILERS AN EDGE

Retail is a very crowded and aggressive market, and to survive, retailers must have competitive intelligence. Competitive intelligence can help retailers in various ways to keep a watch on the market. These days, it is essenti...

4 Ways Customers Don’t Want To Go Back To Pre-Covid Customer Experience

‘After a year of nearly everything in life being upended, there may be a light at the end of the tunnel. Covid numbers are trending down across much of the United States as vaccinations increase and many places start to re-open...

What Does It Mean To Be Customer-Centric In 2021?

‘Many companies aim to be customer-focused but struggle to know what it actually looks like and how to truly make customers the center of their businesses.’ BARE shares an article by Blake Morgan for Forbes on being customer-ce...