标签存档： trends

Your Brand Standard, Measured Globally

/在： /通过：

Your brand isn’t just a logo — it’s a promise. But delivering that promise across regions, languages, and cultures takes more than intention. It takes insight.  

Consistency is the currency of trust. And in a global market, it must be earned everywhere.  

One Standard, Many Markets

Whether your customers walk into your store in São Paulo, Singapore, or San Diego, their experience should feel just as familiar — and just as excellent. 

But here’s the challenge: different regions mean different teams, training, expectations, and execution risks. Left unchecked, even small inconsistencies can erode your brand equity. 

To protect your reputation, you need a system that goes beyond local views. You need global visibility. 

Measuring What Matters, Everywhere You Operate

At BARE International, we help you uphold your brand promise — from flagship locations to satellite franchises, across time zones and territories. 

Using a combination of: 

  • Mystery shopping
  • Localized audits 
  • Compliance reviews 
  • Real-time dashboards

…we ensure your brand standards are met with precision and cultural awareness. 

 

“In today’s connected world, customers expect the same level of excellence no matter where they engage with your brand. 

Our mission is to ensure that promise is delivered—everywhere.” 

— Jason Bare, President, BARE International 

 

With operations in over 165 countries and more than three decades of experience, we don’t just know how to collect data — we know how to make it meaningful across borders. 

Global CX Starts with Ground-Level Insight

From hotel chains to global retailers, customer trust is won (or lost) in the day-to-day. Your processes might be centralized, but your execution isn’t. 

BARE’s global fieldforce helps you answer critical questions like: 

  • Is our service equally warm in every country? 
  • Are brand visuals consistently represented across formats? 
  • Do customers feel the same emotional value—no matter where they are? 

With BARE International, you’re not just checking boxes — you’re confirming experience. 

Delivering on Your Promise, Every Time

Your brand is only as strong as its most inconsistent location. 

It’s a powerful truth—and a critical business risk. In today’s global marketplace, customers don’t distinguish between corporate and regional experiences. To them, every location is your brand. 

If one store, hotel, or service point delivers a subpar experience, it doesn’t just reflect poorly on that site—it reflects on your entire company. One inconsistent interaction can fracture trust, damage loyalty, and even spark negative word-of-mouth that reaches far beyond that region. 

That’s why consistency isn’t just a nice-to-have—it’s your brand’s most valuable currency. And it must be protected. 

At BARE International, we help you identify where standards are slipping, where excellence is thriving, and where alignment is needed—so that your brand promise is delivered with confidence, every time, everywhere. 

We deliver clarity across countries, formats, and customer touchpoints—so you can operate knowing your standards are not just set… but consistently delivered. 

Ready to ensure your brand promise is delivered everywhere, every time? Request a free quote today.

Operational Blind Spots? Self-Audits Reveal the Gaps

/在： /通过：

Every organization aims for seamless operations, but hidden inefficiencies can derail even the best-laid plans. These operational blind spots—missed standards, service gaps, or inconsistent procedures—can compromise quality and customer satisfaction. 

 

BARE-ify Self-Audits help you uncover and address these issues proactively.  

Empower Your Team with Real-Time Insights

Traditional audits often rely on periodic reviews, leaving gaps in oversight. BARE-ify transforms this approach by enabling your team to conduct self-audits in real-time, directly from their mobile devices. 

With customizable checklists and intuitive interfaces, employees can: 

  • Identify non-compliance promptly 
  • Document issues with photos and notes 
  • Assign corrective actions with due dates 
  • Track resolution progress seamlessly 

This proactive approach ensures that operational standards are maintained consistently across all locations. 

Streamline Processes with Advanced Features

BARE-ify isn't just a checklist tool; it's a comprehensive solution designed to enhance operational efficiency: 

  • Logic-Powered Checklists: Create intelligent forms that adapt based on responses, ensuring relevant questions are asked every time. 
  • Advanced Analytics Dashboard: Gain a bird’s eye view of performance metrics, helping you spot trends and areas needing attention. 
  • Seamless Report Sharing: Instantly distribute findings to relevant stakeholders, facilitating swift decision-making. 

By integrating these features, BARE-ify empowers organizations to move from reactive problem-solving to proactive process improvement. 

“We have never come across a more intuitive issue mitigation process than the one offered by BARE-IFY. The effortless way in which it tracks actions and mitigates even future issues, makes it one of the most useful applications we have used in our organization so far.” 

-BARE Retail Client 

Foster a Culture of Continuous Improvement

Implementing self-audits encourages a culture where every team member takes ownership of operational excellence. Regular self-audits promote accountability, while the ease of reporting and tracking fosters transparency. 

This continuous feedback loop not only improves compliance but also boosts employee engagement, as teams see the tangible impact of their contributions to organizational success. 

Take the First Step Towards Operational Clarity

Don't let unseen issues undermine your organization's potential. With BARE, you have the tools to illuminate blind spots and drive continuous improvement. 

Ready to enhance your operational oversight?

Your Brand, Seen Through Your Shoppers’ Eyes

/在： /通过：

Every brand tells a story — but the version your customers experience may not be the one you intended. From the shelf layout to the final “thank you,” every moment impacts what they believe, feel, and share. 

What matters most? Not how you market your brand—but how they live it. 

See What They See

Most businesses invest in brand visibility. But visibility without insight is short-sighted. What if your signage is bold but confusing? Your store is clean but impersonal? Your digital checkout quick but cold? 

These aren’t surface flaws — they’re missed opportunities. Your shoppers are the real-time reviewers of your brand. Understanding their journey is not optional — it’s the new foundation of brand loyalty. 

To grow, you don’t just need attention — you need alignment.  

The BARE Viewpoint

At BARE International, we go beyond basic evaluations — we step into your customers’ shoes. With our Customer Experience 360 Program, we capture how real people interact with your brand at every touchpoint. 

Our services — from in-person mystery shopping [link to solution] and audits [link to solution] to digital CX and sentiment analysis — help brands reveal the hidden friction points and uncover the emotional drivers of loyalty. 

With nearly four decades of global CX leadership, we help companies not just collect insights — but convert them into customer confidence, increased conversions, and measurable improvement. 

It’s not about checking boxes. It’s about seeing the full picture — and acting on it. 

Every Moment Matters

Think of every step a shopper takes as a decision point.
Stay or leave? Trust or question? Buy once or come back? 

Brand loyalty isn’t built all at once — it’s built through countless, invisible choices shaped by emotion, ease, and engagement. 

What if one missing piece in that journey is costing you repeat business?
What if the answer isn’t more marketing, but better visibility into the customer experience?  

It’s Time to Step Into Their Shoes

Let BARE International help you uncover the answers your customers are already providing — with a full CX 360 program that delivers insights, not just numbers. 

Together, we’ll evaluate the shopper journey, improve every interaction, and ensure your brand story is truly seen — through the eyes that matter most. 

Let’s create brand clarity together.

The Missing Piece to Your Business Excellence

/在： /通过：

Every organization strives for excellence — but often, a key element is missing. Strategies are built, goals are set, and performance is tracked, yet the expected outcomes don’t always follow. What’s missing isn’t effort — it’s often insight. 

More Than Just Data

Today’s businesses are surrounded by data — but data without context is just noise. Real progress comes from turning numbers into narratives that guide decisions. Business excellence doesn’t come from measuring everything — it comes from understanding what truly matters and why.

To grow, you don’t just need metrics — you need meaning.

The BARE Advantage

At BARE International, we don’t just deliver data — we deliver clarity. Our expertise in research, auditing, and mystery shopping empowers brands to uncover what really happens in the field and how that translates into business performance. 

With over 38 years of global experience, we help organizations improve customer experience, ensure brand consistency, and make confident decisions backed by real insights. What makes us different is not just the information we gather — it’s how we help you see and use it. 

Solving the Excellence Puzzle

Excellence is not a finish line — it’s a moving target. And the breakthrough your organization needs might not be a drastic change, but a missing piece that brings clarity and cohesion. 

Let BARE International be that final piece — helping you connect the dots between experience and performance, promise and delivery.
Let’s complete your puzzle together. 

Request a FREE quote!

The Evolution of Hospitality into an Entertainment Industry

/在： /通过：

Once upon a time, hospitality meant a clean bed, some breakfast, and—if you were lucky—a decent night’s sleep. But those days are gone.

Today, hotels have transformed into immersive playgrounds. The line between hospitality and entertainment has blurred—faster than a magician’s rabbit disappearing into a hat. 

The Rise of Experience-Driven Stays

Travelers no longer want just a place to sleep. They seek sensory experiences that surprise, delight, and spark their imagination. 

Themed hotels are now everywhere—think retro 80s vibes or medieval castles. Moxy Hotels by Marriott embody this playful energy, offering vibrant, social spaces that invite guests to connect and create memories. 

With AI in the mix, hotels now tailor experiences to guest preferences, making each stay feel like a custom-designed adventure. 

Live Entertainment as a Standard  

Forget boring lounges. Today’s hotels pulse with live music, DJs, and even Broadway-style performances. 

Hard Rock Hotels lead this movement, transforming meals into high-energy, music-driven experiences. AI helps by scheduling top acts when the largest crowds are present. 

Dining Goes Gourmet (and Digital)

Hotel restaurants have become culinary destinations. With celebrity chefs at the helm, every meal can feel Michelin-worthy. 

Nobu Hotels, for example, offer signature cuisine through their partnership with the iconic Nobu restaurant. Guests enjoy interactive cooking events and menus tailored by AI to align with current trends and dietary preferences. 

Wellness Reimagined

Hotels are now wellness retreats. Resorts like Canyon Ranch, combine fitness, nutrition, and mindfulness in curated guest programs. 

AI personalizes these experiences—adapting wellness journeys to each guest’s goals, habits, and health profiles. 

Tech That Transforms the Guest Journey

From mobile check-ins to virtual reality tours, tech is redefining every step of the guest experience. 

The Hilton Honors app allows guests to choose rooms, check in, and unlock doors—all from their smartphones. AI-powered chatbots answer requests instantly and deliver personalized tips with ease. 

Social Media: The New Lobby

Instagrammable moments are everywhere. Hotels like Kimpton use their social media presence to attract both travelers and locals. 

AI plays a key role here, analyzing trends and feedback to fine-tune marketing strategies for maximum visibility and engagement. 

Entertainment Partnerships Take Over

Ever stayed in a hotel themed after your favorite movie or game? At Universal Orlando Resorts, guests enjoy immersive rooms, themed decor, and character interactions tied to blockbuster franchises. 

AI helps hoteliers identify the right entertainment partners by analyzing audience behavior and market trends. 

Hotels as Event Hubs

Hotels have become cultural hotspots. From food festivals at JW Marriott, to local celebrations at Shangri-La, these events attract diverse audiences and turn each stay into a social experience. 

AI helps optimize event logistics and engagement—ensuring a seamless flow from planning to execution. 

“In this whimsical world of hospitality, where every stay is an adventure and every meal a celebration, AI is the magic wand that brings it all together. As technology continues to evolve, the synergy between hospitality and entertainment will only deepen, leaving us to wonder what delightful surprises await us on our next getaway. Who knew that traveling could be this much fun?

Welcome to the new age of hospitality—where every check-in feels like a ticket to the show!” 

— Linda Amraen, Global Director of Hospitality 

Want to Dive Deeper into the Future of Hospitality?

If you're passionate about the transformation of hospitality and eager to explore the latest innovations in guest experience, we invite you to connect with Linda, our Global Director of Hospitality at BARE International. 

Linda brings decades of industry expertise and is a leading voice in global hospitality conversations. Whether you're reimagining your hotel offering or integrating AI into guest experience, she’s ready to share insights and build connections. 

As proud members of the International Society of Hospitality Consultants (ISHC), BARE International brings over 38 years of global experience helping hospitality brands create unforgettable, data-driven guest experiences. 

We Measure What Your Guests Truly Value — Let’s talk about hospitality!

BARE International Celebrates Global Growth, Client Successes, and Innovation Milestones Following Annual Company Update

/在： /通过：

BARE International announced record-setting achievements at its recent State of the Company meeting. With growth across various industries and regions, the company attributed its success to a shared commitment to values, innovation, and global collaboration.

Washington, D.C. – [July 8, 2025] — BARE International, a global leader in customer experience research and brand evaluation, proudly announced key accomplishments and strategic initiatives following its recent State of the Company meeting. The update, hosted by company President Jason Bare, celebrated growth, innovation, and employee engagement across BARE’s international offices.

A Culture Anchored in Core Values

At the heart of the meeting was a reaffirmation of BARE International’s foundational values: Ownership, Integrity, Diversity, and Open Communication. “These aren’t just words on a page,” said Jason Bare. “They’re the compass guiding our decisions, fostering accountability, and shaping how we engage with one another and our clients.”

Global Growth and New Client Momentum

In a significant testament to BARE’s impact and reach, the company welcomed 91 new clients this year. The U.S. grew with 24 new accounts, followed closely by India and the Philippines with 14. Regions including Latin America, Brazil, Europe, China, and the Middle East also contributed to the expansion.

Notably, 46% of new clients came from the retail sector, 40% from automotive, and the remainder from industries such as hospitality and solar energy, showcasing BARE’s adaptability and appeal across a variety of industries.

Operational Excellence and Global Impact

This year, BARE International completed over 104,000 client evaluations, or “shops,” in 176 countries, with a remarkable 99% completion rate—a milestone that speaks to the company’s global consistency and operational discipline. In addition, employees across all departments have driven forward a unified focus on performance, innovation, and support.

Highlights included the growth of the LinkedIn newsletter BARE It All, which gained over 4,400 subscribers within its first six weeks of launch, measurable advancements in automation, business intelligence, and IT initiatives, as well as strong results in client engagement and retention. BARE’s turnover rate remains low at 12.9%, and departmental leaders also previewed upcoming data-driven and client-focused projects.

Commitment to Community

Underscoring its dedication to social responsibility, BARE International reported a year-to-date total of 4,423 donated hours through employee volunteering and charitable efforts. This reflects the company’s continued investment in making a positive impact beyond business goals.

Voices of Leadership

“Growth is important, but what makes me proud is how we’ve grown—with integrity, teamwork, and an unwavering commitment to quality,” said Melanie Cihak, General Manager of BARE’s U.S. Office and a 23-year veteran of the company.

“BARE has always been more than a company. It’s a global family built on trust and shared purpose, and this year proves what we can achieve when we lean into that.”

Global Connections, Local Impact

Jason closed the meeting by showcasing photos and stories from team travels, client visits, and global engagements. The message was clear: BARE’s success is powered by human connection, across continents and departments alike.

About BARE International: BARE International is a privately held global customer experience research firm providing customized mystery shopping, audits, online reputation management, and customer satisfaction solutions. With 13 offices worldwide and operations in over 175 countries, BARE supports businesses across industries with data-driven insights that drive results. Learn more at www.bareinternational.com

Turning Satisfaction Surveys into Strategic Action

/在： /通过：

Customer satisfaction has long been seen as a key metric for business success, but modern organizations know that data alone is not enough. At BARE International, we believe that true value lies in transforming perception into action. That’s where satisfaction surveys become more than numbers — they become strategic tools that drive smart decisions.  

Why Satisfaction Surveys Matter More Than Ever

In a market overflowing with choices, customers expect personalized experiences. Satisfaction surveys are one of the few tools that directly connect a brand with its audience’s voice. But their power doesn’t lie in the data collection alone — it lies in what you do with it. 

Whether you're identifying gaps in service delivery, improving employee performance, or refining the customer journey, satisfaction surveys provide actionable insights that lead to measurable improvement. 

Tailored Survey Solutions for Every Customer Journey

At BARE International, feedback collection is not one-size-fits-all. We offer a diverse range of survey methods to ensure every customer voice is captured. Our technologies adapt to the customer journey, offering flexibility, speed, and precision. 

Multichannel Survey Options

  • Telephone Surveys: Conducted by our trained Call Team Members using advanced systems and available in your client portal in real time. 
  • SMS Text Surveys: With open rates as high as 98%, SMS is one of the most effective ways to gather quick feedback. On average, it takes just 90 seconds to respond to a text—compared to 90 minutes for an email. 
  • Email & Web Surveys: Integrated into your platforms—websites, apps, invoices, and emails—for continuous touchpoint feedback. 
  • Kiosk, QR Code, and Flash Feedback: Let customers respond instantly at the point of service using geolocation or in-app tools.
     

Strategic Advantages

  • Accessible and Timely Insight: Surveys can be triggered by product lifecycle milestones or purchase events, providing real-time data that’s instantly compiled and easy to interpret. 
  • Actionable Intelligence: Combine survey data with mystery shopping results for a robust overview of the customer experience. This hybrid approach gives you the power to act fast and smart. 
  • Omni-channel Personalization: Surveys are optimized per user journey—factoring in location, channel, product type, and interaction history to deliver context-rich insights. 
  • CSAT Excellence: Our Customer Satisfaction (CSAT) surveys are mobile-friendly, fully branded, and customizable. With unlimited monthly subscriptions, you can collect real-time feedback from a wide customer base and transform it into measurable action. 

From Feedback to Strategy: How BARE Helps

At BARE, we take satisfaction surveys further by: 

  • Crafting customized questions that align with your strategic objectives. 
  • Offering multilingual and multi-platform capabilities for global reach. 
  • Providing dashboard-based analytics for fast, digestible decision-making. 
  • Enabling benchmarking for ongoing performance tracking. 

The end result? You’re not just asking customers how they feel — you’re showing them that their feedback drives change. 

If your company still sees satisfaction surveys as routine tasks, it’s time for a paradigm shift. With the right partner and the right tools, these surveys can unlock your business's full potential.

Start transforming data into decisions — and elevate your brand with insights that matter.

Mystery Calls: The Truth Behind Phone Service

/在： /通过：

When was the last time you truly listened to how your brand sounds over the phone? In a world where digital touchpoints multiply by the day, one thing remains constant: your customer service team’s voice can make — or break — the customer experience. That’s where BARE International’s Mystery Phone Calls come in.  

What Are Mystery Calls?

Mystery Calls are a powerful CX evaluation tool that lets you hear your brand exactly as customers do.  

Our expert evaluators make real calls to your locations, posing as potential or existing customers. Using cutting-edge technology, interactions may or may not be recorded depending on the project. In both cases, we assess every step of the call to uncover what happens when no one is watching. 

What We Evaluate — And Why It Matters 

Timeliness
How long does it take to answer? Are customers placed on hold for too long? Fast and responsive service sets the tone for the entire interaction. 

Behavior & Soft Skills
Politeness, enthusiasm, and professionalism aren’t just nice-to-haves — they’re brand essentials. We evaluate the human touch that makes your service memorable. 

Technical Proficiency
Is your staff confident when providing information about products, prices, or availability? We examine the depth of knowledge shared with your customers. 

Speech Conformity
Are brand standards being followed? From approved phrases to tone of voice, we ensure consistency in communication across all locations. 

Beyond Recording: Smart Call Grading

Every call is assessed using custom criteria tailored to your business. Our analysts break down results by department, call reason, region, and more — giving you real-world insights that drive strategic decisions. 

Whether you're in hospitality, retail, healthcare, automotive, or any service-driven industry, Mystery Calls help you discover your blind spots and train your team to deliver excellence, every time. 

The Voice of Your Brand Matters

With BARE International’s  Mystery Phone Calls, you gain more than a recording — you gain clarity. Because great service isn’t just seen, it’s heard. 

How International Standards Build Trust Inside BARE’s ISO Certification

/在： , /通过：

Behind every great delivery lies a standard. As expectations for operational excellence rise across industries, organizations are challenged to deliver not just results — but results that are consistent, secure, and built on quality from the inside out. 

Whether you’re dealing with customer experience, logistics, research, or technology — following international standards helps ensure that your business is structured to protect, perform, and grow. 

🛡 Why Standards Matter

Standards create a common language. They define what quality means across regions, departments, and industries. When organizations align their operations to internationally recognized standards, they promote transparency, reduce risk, and build long-term trust. 

One of the most critical areas where standards make a difference today is in information security — where trust, compliance, and customer protection must go hand in hand. 

🔐 ISO 27001: More Than a Certificate

ISO/IEC 27001 is the leading international standard for Information Security Management Systems (ISMS). It outlines a framework for managing sensitive information, protecting it from threats, and ensuring its integrity and availability. 

From technical systems to human processes, the ISO 27001 framework requires robust governance, risk management, business continuity, and continual improvement. It’s a benchmark for companies that take data security seriously.   

🌐 BARE International and ISO 27001

At BARE International, excellence in customer experience research is matched by a strong internal foundation. In 2023, we achieved the ISO/IEC 27001:2013 certification, reinforcing our commitment to global security standards and responsible data handling. 

This certification followed an extensive independent audit of our systems, policies, and procedures. It reflects a company-wide approach to protecting client and consumer data, from physical infrastructure to digital systems and day-to-day operations.
 

"ISO 27001 is not only about meeting a set of standards but also about building trust with our clients and partners. It demonstrates our commitment to information security and assures them that their data is in safe hands" said Péter Bodnár, CTO of BARE International.

🔍 What It Means for Our Clients

Partnering with a certified company means more than regulatory compliance — it means: 

  • Peace of mind when handling sensitive or confidential data 
  • Structured processes for business continuity and risk management 
  • Globally consistent service quality 
  • Commitment to ongoing improvement and accountability 

As our CEO, Michael Bare, shared: 

 "This certification further enhances our reputation as a leading customer experience market research company. It’s a testament to our teams’ hard work and dedication." 

🚀 The Standard Behind the Service
 

Certifications like ISO 27001 reflect who we are: a global company that values transparency, consistency, and quality in every delivery. They support our purpose — to deliver insights that drive action, powered by security and trust. 

At BARE, we don’t just meet expectations.
We standardize excellence. 

How Employee Experience Impacts Customer Service

/在： /通过：

Have you ever considered that your employees’ experience might directly reflect what your customers go through? If your company is aiming to deliver exceptional customer service, it must start by looking inward: What’s the work environment like? How engaged and motivated is your team? 

Many companies invest in external satisfaction surveys but overlook a critical success factor in any Customer Experience (CX) strategy: the Employee Experience (EX). 

Motivated, heard, and recognized employees tend to be more productive, more engaged, and above all, better equipped to deliver exceptional service.  

The Direct Impact on CX

Employees who feel valued and understood not only become brand ambassadors — they also pass that positive energy on to the customer. 

Service becomes more empathetic, solutions are found more efficiently, and a collaborative atmosphere is reflected across every customer touchpoint. 

On the flip side, a disengaged, overwhelmed employee who sees no purpose in their work can negatively affect the customer experience — even unintentionally. The connection is clear: taking care of your customers starts with taking care of your team.

Internal Surveys as a Strategic Tool 

One of the most effective ways to understand your organizational climate and anticipate potential issues is through regular internal surveys. These go far beyond simple satisfaction scores — they provide strategic insights to identify pain points, improvement opportunities, and to strengthen your company culture. 

With the data collected, actionable plans can be developed, such as employee recognition programs, internal communication adjustments, process improvements, and professional development initiatives. 

The Benefits of Investing in Employee Experience

  • Lower turnover: Satisfied employees are more likely to stay. 
  • Higher productivity: A healthy environment boosts performance. 
  • Better service delivery: Engaged teams create more positive customer experiences. 
  • Stronger employer brand: Companies that care for their people attract top talent. 

BARE International’s Solution 

At BARE International, we offer Employee Experience Surveys as a strategic solution for companies that want to truly understand their teams. 

Flexible, cost-effective, and tailored to your business reality, our surveys can be conducted via phone, SMS, mobile device or computer — through QR codes or links. The results are instant and actionable. 

With segmentation options by unit, department or area of expertise, our surveys explore topics such as training, procedures, organizational climate, and market knowledge. A well-structured internal outlook is the first step to strengthening customer experience. 

Connecting Internal Engagement with External Satisfaction

With 38 years of expertise, BARE International is a global leader in experience research. Present in more than 165 countries, we help companies bridge two critical pillars: employee and customer experience. After all, engaged teams create stronger, longer-lasting journeys for their customers. 

Request a personalized quote  for your internal survey project with BARE and build a stronger foundation for your customer experience. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help.