标签存档: customerexperience


As fitness enthusiasts redefine their workout spaces and embark on the journey of the “home gym” experience, the fitness industry finds itself venturing beyond the conventional four walls of a gym. The allure of personalized workouts, virtual classes, and fitness technology has reshaped how individuals approach their fitness routines.

In this dynamic landscape, fitness center and gym managers are presented with a unique challenge – how to adapt their customer experience strategies to meet the evolving needs of their members.

Join us as we explore the growing impact of the home gym trend on the fitness industry and unveil strategies to not only navigate these changes but also transcend the traditional boundaries, crafting exceptional experiences that resonate with members, whether they work out at home or within the gym setting.


The convenience and flexibility offered by home gyms have become increasingly appealing to fitness enthusiasts. A recent general survey concluded that 53% of people prefer to do at-home workouts instead of going to a gym.

With advancements in technology, virtual fitness classes, and a plethora of at-home workout options, individuals now have the freedom to curate their fitness routines from the comfort of their homes. This shift has created new challenges and opportunities for traditional fitness centers.



As home gyms thrive, fitness centers and gyms can adapt by expanding their virtual offerings. Live-streamed classes, on-demand workouts, and interactive virtual training sessions can extend your gym’s services, catering to members who appreciate the flexibility of working out at home.


Embrace technology to bridge the gap between the home gym experience and traditional gyms. Mobile apps, wearable fitness technology, and online member portals can enhance the overall member experience, providing tools for goal tracking, scheduling, and personalized fitness plans.


Recognize the unique value of in-person interactions and facilities. Focus on creating an environment that offers experiences beyond what can be replicated at home. Consider specialty classes, social events, and exclusive amenities to entice members back to the gym.

46% of survey respondents stated that facility cleanliness is the most important factor in their gym experience, followed closely by variety of machines and equipment at 43%.


Regularly collect feedback from members to understand their evolving needs and preferences. Mystery Shopping Programs and Customer Satisfaction Surveys can provide valuable insights into how well your gym is adapting to the home-gym trend and identify areas for improvement in the customer experience.


Members look beyond the weights and treadmills; they seek a holistic gym experience that aligns with their needs and expectations.

You can create a gym environment that members love by prioritizing personalized engagement, maintaining high-quality facilities, fostering transparent communication, integrating technology, and cultivating a knowledgeable staff.

Staying on top of Customer Experience is not just a trend; it’s the cornerstone of lasting success in the fitness industry. Whether your members are working out at home or hitting the gym, the key is to create exceptional experiences that resonate with their evolving preferences. Transcend the four walls and navigate the home gym boom with a customer-centric approach, ensuring your fitness center thrives in this dynamic landscape.

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The holiday season is in full swing, and our recent Black Friday Flash Survey delved into the shopping habits of 1057 respondents. The results are in, shedding light on intriguing consumer behaviors that paint a vivid picture of this weekend’s shopping frenzy.


This Black Friday, it seems like a substantial chunk of shoppers is in the mood for self-indulgence, with 33% admitting to treating themselves.

29% are on a mission to spread the holiday cheer, specifically shopping for family members.


When it comes to the must-buy items, Clothing & Fashion and Electronics take the lead, capturing the top spots on everyone’s shopping list. Not far behind is Beauty & Cosmetics, proving that looking good is just as essential as staying connected and stylish.


The online shopping wave continues to surge, with a whopping 53% of respondents opting for the convenience of virtual carts and express deliveries.

30% of brave souls are diving into the in-person shopping experience, immersing themselves in the bustling crowds and festive atmosphere.


Move over cash, because this season, Credit is King. 53% of respondents are using credit cards to cover holiday shopping expenses, indicating a continued 2023 trend of using credit to finance experiences, including gift-giving.


Despite the best intentions, only 12% of shoppers stick to their meticulously crafted shopping lists.

88% willingly succumb to the allure of impulse buys, turning this weekend into a delightful shopping adventure filled with unexpected purchases.

As we navigate the holiday shopping landscape, it’s evident that the thrill of finding the perfect deal and the joy of giving are universal sentiments. Whether you’re treating yourself, crossing items off your list, or succumbing to the allure of a spontaneous purchase, this Black Friday is shaping up to be a celebration of joy, generosity, and the spirit of giving. Happy shopping!

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BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.

BARE International, the global field force leader in customer experience research, is thrilled to announce the well-deserved promotion of Melanie Cihak to US Deputy General Manager. This milestone celebrates Cihak’s 20-plus years of dedicated service and outstanding contributions to client services and Customer Experience (CX) strategies at BARE International.

Melanie Cihak brings to her new role a wealth of experience that spans over 20 years, during which she has consistently demonstrated an unwavering commitment to delivering exceptional results. Her profound expertise in client engagement, combined with her strategic insights into VOC/CX strategies, has significantly enriched BARE International’s service offerings.

“I am both honored and thrilled to embark on this exciting new chapter with BARE International,” remarked Cihak. “I am eager to collaborate with our expert team to drive innovation, surpass client expectations, and lead our organization to continued success.”

As the Deputy General Manager for North America, Cihak will drive BARE International’s strategic vision for the region. Her extensive background in client relations, project management, and leadership will be instrumental in advancing innovation, streamlining operations, and fostering continued growth within the organization.

“I am immensely pleased to announce Melanie Cihak’s promotion to the US Deputy General Manager role,” stated Jason Bare, President of BARE International. “Melanie’s years of exemplary service and profound understanding of client needs have propelled our company forward. With her leadership, we are poised to continue delivering unparalleled insights that enable our clients to elevate their customer experiences.”

Earlier this year, BARE International proudly disclosed its certification as a Women’s Business Enterprise National Council (WBENC) company, exemplifying a steadfast commitment to fostering diversity and inclusivity within the corporate landscape. The organization also recently unveiled promotions for two remarkable team members. Michele Jowdy steps into the role of Director of Business Development for the Americas, leveraging her extensive expertise and strategic acumen to propel regional expansion efforts. Likewise, Gyselle Rodriguez assumes the Global Director of Operations role, responsible for the seamless orchestration of operations worldwide. These advancements underscore the company’s dedication to nurturing internal talent and pursuing excellence across all facets of its enterprise.

About BARE International:

With a legacy spanning 36 years, BARE International is a pioneering global provider of customer experience research. Catering to a diverse spectrum of industries, BARE International operates in more than 150 countries, supplying actionable insights provided by their in-house field force team that drive customer satisfaction, loyalty, and business efficacy. Learn more at http://www.bareinternational.com


BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.

Out of more than 90 outstanding companies, only seven were chosen for the esteemed designation of Elite status. The announcement was made at the annual CME (Conference for Creating, Measuring, and Enhancing the Customer Journey) conference in Colorado Springs on October 5, 2023.

Rich Bradley, Governor of the MSPA Americas Board of Directors, described the designation as a “signal to the world” of being a leader in advancing the strategic goals of the MSPA Americas Board of Directors. He stated, “Your support in providing that industry leadership is greatly appreciated!”

Attending the conference were Michele Jowdy, Business Development Director for the Americas; Melanie Cihak, US Deputy General Manager; and Jason Bare, President of BARE International. They joined fellow industry leaders at the CME conference, engaging in valuable networking and knowledge-sharing sessions.

“Earning MSPA Elite status for the 10th consecutive year is a testament to our global team’s dedication and hard work,” stated Jason Bare. “We remain committed to delivering the highest level of customer experience insights through teamwork and innovation.”

The MSPA Elite honor represents the pinnacle of achievement within the mystery shopping and customer experience industry, recognizing companies that consistently demonstrate exceptional professionalism, commitment to quality, and outstanding service in customer experience research.

Cihak added, “This recognition reinforces our position as a trusted partner for businesses seeking to enhance their customer journeys. We are grateful for our clients’ continued trust in BARE International.”

CEO Mike Bare, who received the news while attending an international hospitality conference, remarked, “I’m immensely proud of our dedicated team, including our talented BARE team colleagues and the global field force of Independent Contractors who gather valuable insights for our clients.”

BARE International has consistently demonstrated its dedication to delivering actionable insights, leveraging a team of skilled professionals and a committed global field force of Independent Contractors. Their expertise in VOC research and business intelligence analytics has been pivotal in helping clients improve their customer experiences.

About BARE International:

With a legacy spanning 36 years, BARE International is a pioneering global provider of customer experience research. Catering to a diverse spectrum of industries, BARE International operates in more than 150 countries, supplying actionable insights provided by their in-house field force team that drive customer satisfaction, loyalty, and business efficacy. Learn more at https://en.bareinternational.com.cn/


In an era where the hospitality landscape is evolving rapidly, guest experience has emerged as a defining factor for hotels’ success. Exceptional guest experiences are a blend of thoughtful strategies, operational excellence, and genuine care.

Here are the top 7 key insights and industry best practices that can help you elevate the guest experience in your hotel and perhaps inspire new avenues of excellence. 


Guest experience isn’t a single moment; it’s the sum of all guest interactions with your establishment.

Every touchpoint presents an opportunity to create lasting impressions from the initial booking process to check-out. How seamless and enjoyable these touchpoints are greatly influences your guests’ perception of your brand. 


Comprehensive audits can act as a guiding light, illuminating areas that deserve attention.

You can align your hotel’s services with guest expectations by evaluating processes, identifying bottlenecks, and addressing operational inefficiencies. Consider conducting regular internal audits as part of your commitment to delivering consistent quality.


Quality assurance programs are the backbone of a guest-centric approach.

Establishing standardized service protocols ensures that each guest is treated to a consistent level of excellence. This is where your staff’s training and commitment to providing impeccable service come to the forefront.


Efficiency isn’t just about quick check-ins; it’s about giving guests the gift of time.

Smooth operational workflows translate to more opportunities for meaningful interactions. When cumbersome processes don’t bog down your staff, they can focus on what truly matters – catering to your guests’ needs.


Stepping into your guests’ shoes is an enlightening experience.

Engage in mystery shopping initiatives to gain an unfiltered view of your hotel’s strengths and areas of improvement. Use these insights to fine-tune your services, refine training programs, and nurture a culture of continuous improvement.


Personalization isn’t just addressing guests by name; it’s about understanding their preferences and anticipating their needs.

Consider leveraging technology to track guest preferences and tailor experiences accordingly. When a guest feels genuinely understood, their loyalty deepens. In fact, after surveying a random sample, we found that 69% of respondents are extremely likely to return to a hotel that provides a personalized and memorable guest experience.


Guest feedback, whether positive or constructive, is a valuable compass guiding you toward guest satisfaction.

53% of our random sample respondents prefer to provide feedback regarding their hotel experience via online review sites, and 29% prefer utilizing the hotel’s direct feedback form. Embrace both online reviews and direct feedback channels.

Responding thoughtfully shows your commitment to improving and adds a human touch to your brand. 

Elevating guest experience is a collective effort that involves every team member, from the front desk to housekeeping, from management to kitchen staff. As you explore avenues to enhance the guest experience, consider these strategies as stepping stones toward creating meaningful connections that turn guests into loyal advocates.

Together, we can shape a hospitality landscape that leaves a lasting impact. Contact us today to learn more about extraordinary guest experiences

BARE International Announces New CEO Appointment and Second-Generation Promotion in Family-Owned Business

BARE International, a family-owned company in the customer experience industry, has appointed Jason Bare as the new President. With an in-depth understanding and passion for customer experience research, Jason's appointment reinforces the company's commitment to delivering exceptional services with a fresh and innovative approach. After serving as CEO for 36 years, Dale Bare has also announced her retirement. Former President Michael Bare will be taking over as the new CEO while Dale will still provide advisory support as the CEO Emerita.

FAIRFAX, Va.July 11, 2023 /PRNewswire-PRWeb/ -- BARE International, a prominent family-owned business in the customer experience industry, is excited to announce the appointment of Jason Bare as the new President. This transition marks a significant milestone for the company as it enters a new era of leadership, driven by the vision and expertise of the second generation of the family.

"I am incredibly honored and excited to assume the role of President at BARE International," said Jason Bare. "I deeply appreciate the foundation laid by my parents and the hard work and dedication that have made BARE International the success it is today."

Jason Bare has a unique perspective and a strong understanding of the company's core values and legacy. Having grown up with the company, he has a deep passion for customer experience research and is committed to maintaining BARE International's reputation for excellence.

With this transition, BARE International also announced the retirement of Chief Executive Officer Dale Bare, who served as CEO for 36 years.

"In 1987, I could never have imagined that with only $12 worth of business cards and an electric typewriter in our home basement, we would grow to become a global business supporting over 165 countries," stated Dale Bare in a letter to the company. "Together, we have expanded into new markets and launched innovative services, positioning BARE International as an industry leader."

"Dale's people skills, attention to detail, and patience remain as building blocks to our success. It was a pleasure to harmonize our strengths over the years," shared co-founder Michael Bare. "Dale leaves a legacy that remains vital to our continued growth."

Former President Michael Bare will be appointed CEO, and Dale Bare will continue to support the company as the CEO Emerita in an advisory capacity and remain involved in the company's shared goals.

This news is just the latest milestone for BARE International, following the May grand opening of a new office in Madrid, on the heels of having achieved ISO/IEC 27001:2013 certification for its Information Security Management System (ISMS) and a Bronze Sustainability Rating from EcoVadis.

Michael Bare expressed his confidence in the new leadership and the company's future. "Jason brings a fresh perspective and an unwavering commitment to our company's values. Dale and I are thrilled to witness his growth and see him take BARE International to new heights."

As BARE International embraces this exciting new chapter, it remains dedicated to delivering exceptional services and maintaining strong relationships with customers, partners, and employees. The company will continue to uphold its core values of innovation, passion, and excellence and remains committed to providing the highest quality of experience research and business intelligence insights in the industry.


Global Experience Research Firm BARE International earns Elite designation from Mystery Shopping Professionals Association Americas and Europe/Africa.

BARE International Europe has been announced as an Elite Customer Experience Firm and will be awarded at the MSPA Europe/Africa annual conference in Portugal in May.

“To be compliant with MSPA Elite membership standards is part of the BARE Europe everyday life,” shares BARE Europe General Manager Jenő Zsiga. “We are really proud of being awarded this designation which validates our commitment to high quality standards as a customer experience service provider and reliable partner.”

The announcement comes on the heels of BARE International’s record ninth consecutive honor of Elite status designated by MSPA Americas for their North America corporate office.

MSPA, the trade association for companies engaged in creating, measuring, and enhancing the customer journey, announced the MSPA Americas Chapter winners of its annual Elite program for 2023 at its recent CME Conference in New Orleans.

MSPA Americas Elite companies are those members of the organization which most support the mission and objectives of MSPA Americas, as set annually by the board of directors, in advancing the stature and relevance of the trade association. The designation, earned through advancing association goals in 2022, is effective for 2023.

“On behalf of the Board of Directors of MSPA Americas, I’m proud to congratulate these outstanding companies for their support of our association’s mission, and their leadership in advancing the association’s goals for the customer experience and retail service provider industries as a whole,” said MSPA Americas President Stan Hart. “We all are grateful for their lead-by-example support, and we are honored to recognize them for achievements.”

The MSPA operates on a regional basis worldwide, with Chapters located in America, Europe/Africa and Asia/Pacific.  Member companies unite as a common body for the purpose of strengthening the Mystery Shopping industry through combined efforts and actions.

“It’s an honor to be an Elite member of MSPA Europe/Africa. We want to continue to innovate for our clients and for the industry,” says Antonio Maiorano, Business Development Manager of BARE International Europe. “Customer experience research is an ever-changing environment, and we strive to be the trail blazers and discover new paths for experience excellence.”

“For 35 years, we’ve dedicated our business to providing the best, actionable insights to our client partners,” adds Jason Bare, Global Vice-President. “As we look forward, we remain committed to delivering innovative solutions and exceptional results for our clients. This award is a strong validation of our work and encourages us to continue to push the boundaries of what is possible.”

In July of 2022, BARE International celebrated 35 years and introduced a soft rebranding including a modern logo that further defined the evolution of Customer Experience Research and BARE’s commitment to providing support businesses need.

“Our clients are true partners in business, and we share their goals,” stated CEO Dale Bare. “We recognize that each client has a unique path based on their needs in that moment of time, and we’re here to provide guidance through meaningful insight collection and analysis.”

Read the original press release here.

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit http://www.bareinternational.com

About MSPA Americas

MSPA Americas connects and supports businesses which measure, quantify, aggregate, interpret, and re- define customer experience through varied research and merchandising methodologies. Widely recognized as the leader in customer experience measurement, management, and training, MSPA Americas provides essential support to its members, and promotes the benefits and services of its diverse companies to enhance the industries they serve. Learn more at https://www.mspa-americas.org/

About MSPA Europe/Africa

MSPA Europe/Africa is the trade association representing the customer experience industry, established to provide timely, actionable, and impactful resources for shaping the future of business communities. MSPA Elite is an awards program designed to recognize the leading companies that are shouldering the advancement of the customer experience industry. Learn more at https://www.mspa-ea.org/

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit http://www.bareinternational.com


Global market research firm BARE International recently earned its 20th consecutive certification by the Business Enterprise National Council. CEO Dale Bare shares, “We have an amazing tenure of employees, so it makes us very happy to know that we have created a workplace that is appealing to people, and they want to work for BARE.”


In honor of International Women’s Day, BARE International celebrates the women leaders who are make a significant impact in the business world. Women leaders bring a unique perspective to the table, which is vital in today’s rapidly changing business landscape.

Dale Bare has been the CEO of BARE International for over 35 years. “Dale is the backbone of operations, handling the finances—especially challenging as we expanded into foreign markets—staffing, HR, facilities, and all functions essential to keeping the business running smoothly,” shared Mike Bare, President.

WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women.

At BARE, we recognize the value of diversity and inclusion in the workplace. We are proud to have several exceptional women leaders – Global Department Leaders, including our Chief Financial Officer Maggie Dorfman, and General Managers – within our organization who are driving our success. They bring a collaborative and empathetic approach to leadership, which leads to better communication, increased innovation, and improved problem-solving.

“We know we are where we are because of the talent and dedication that supports us,” stated Dale. “All work must be carried out with three basic ideals in mind: quality, innovation and passion.”

Our female leaders at BARE have proven time and time again that they are capable of leading successful businesses. They have strong multitasking skills, are focused on building relationships, and creating a positive work environment. We appreciate their dedication and contributions to our organization, and we are committed to supporting their continued growth and development.

On this International Women’s Day, we want to thank all the women who are making a difference in the business world. We celebrate your achievements and are committed to supporting your continued success.

About BARE International: BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities providing unmatched service and supporting businesses in over twenty industries.  

BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. On any given day, BARE International is doing business for clients in more than 150 countries, completing more than 50,000 evaluations/audits each month. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit https://www.bareinternational.com  

About WBENC: Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC certification. For more information, visit https://www.wbenc.org


The number one goal for businesses is to keep their customers happy. We don’t think any differently, and we’re ready to share the secret ingredient on what makes our client partners – our customers – happy. But what is this secret?

In addition to quality and professionalism, the true secret ingredient is the people. Our colleagues and the relationships between them are what makes BARE special. Our innovation methods, project management strategies, and collaborative methods have worked for more than 35 years because we think and work together as one team.

Many different cultures, nationalities, and personalities make up our global team. Group dynamics, cooperation, and inspiration help us to successful projects. We don’t back down from a challenge because we know we have support; someone has the answer, or we work together towards a solution.

In addition to online meetings, we invest in face-to-face meetings for teams across the globe to meet and collaborate. We battle “Zoom Fatigue” with select in person meetings for big projects and future strategic planning.

Last month, Business Development BARE colleagues from four different offices – representing a dozen different countries – flew to our Budapest office to and plan together.

“I love any opportunity to get the team together to strategize and share best practices around a physical table,” shares Global Vice President, Jason Bare.

“There’s a value in people getting together to share experiences – both frustrations and successes – that you can’t get from a video call.”

The BARE team participated in meetings and team building activities, ending the days with dinners and team bonding. They were able to advise each other, sharing opinions and perspectives from different experiences, a practice that has allowed BARE to grow internationally.

Your business challenges are unique. Our diverse team of colleagues is how we’re able to discover unique solutions! The BARE team is constantly evolving, with new ideas born out of experiences and different perspectives, guaranteeing success that we share with our client partners.

Author: Kíra Szabó – Budapest Office – Europe


Customer service is an integral part of running a successful restaurant. It doesn’t matter how fabulous your new restaurant looks or how delicious the food is, if the service isn’t good, customers are not likely to return.


Valentine’s Day is reportedly the second-busiest day for restaurants in America, (behind Mother’s Day), as a restaurant owner, it is imperative that you tackle customer service from many different aspects.


For a restaurant experience to be great, both the product and the service must score. A failure in either department often leads to a substandard experience. The server is incredible but the food is dry and stale. Bad experience. The food is amazing but the server simply can’t be bothered to refill your drink for the entire meal. Bad experience.

Too many restaurants fail on at least one level consistently. From restaurant cleanliness to brand management, running a restaurant necessitates a holistic experience that hits the customers on more than one level. That’s where BARE International comes in.

From fast food to gourmet fine dining establishments, BARE customer feedback programs, like our mystery guest visits can identify the key drivers at your establishment that are encouraging customer satisfaction and revisit intent. A customized formula of mystery calling and shopping, in-store and online audits, e-mailing, and mystery leads reveals how well your employees were trained and brand standards are executed.


Restaurant customer service has many layers, and it is easy for leaders to get sidetracked by the operational details and to forget the fundamental service focus that is necessary for long term success. By leveraging BARE’s deep understanding of the restaurant industry this Valentine’s month, you can finally streamline operations, increase integrity, and improve the quality of customer service.

Let BARE International help your establishment leave a good taste in customer’s mouths, contact us to start the conversation today.


By partnering with BARE, this national restaurant company was able to gather valuable information regarding exactly what its customers found important, and then channeled that feedback into the quantitative measurement of service and brand standards.

Download the case study here.