标签存档： barenews

How International Standards Build Trust Inside BARE’s ISO Certification

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Behind every great delivery lies a standard. As expectations for operational excellence rise across industries, organizations are challenged to deliver not just results — but results that are consistent, secure, and built on quality from the inside out. 

Whether you’re dealing with customer experience, logistics, research, or technology — following international standards helps ensure that your business is structured to protect, perform, and grow. 

🛡 Why Standards Matter

Standards create a common language. They define what quality means across regions, departments, and industries. When organizations align their operations to internationally recognized standards, they promote transparency, reduce risk, and build long-term trust. 

One of the most critical areas where standards make a difference today is in information security — where trust, compliance, and customer protection must go hand in hand. 

🔐 ISO 27001: More Than a Certificate

ISO/IEC 27001 is the leading international standard for Information Security Management Systems (ISMS). It outlines a framework for managing sensitive information, protecting it from threats, and ensuring its integrity and availability. 

From technical systems to human processes, the ISO 27001 framework requires robust governance, risk management, business continuity, and continual improvement. It’s a benchmark for companies that take data security seriously.   

🌐 BARE International and ISO 27001

At BARE International, excellence in customer experience research is matched by a strong internal foundation. In 2023, we achieved the ISO/IEC 27001:2013 certification, reinforcing our commitment to global security standards and responsible data handling. 

This certification followed an extensive independent audit of our systems, policies, and procedures. It reflects a company-wide approach to protecting client and consumer data, from physical infrastructure to digital systems and day-to-day operations.
 

"ISO 27001 is not only about meeting a set of standards but also about building trust with our clients and partners. It demonstrates our commitment to information security and assures them that their data is in safe hands" said Péter Bodnár, CTO of BARE International.

🔍 What It Means for Our Clients

Partnering with a certified company means more than regulatory compliance — it means: 

  • Peace of mind when handling sensitive or confidential data 
  • Structured processes for business continuity and risk management 
  • Globally consistent service quality 
  • Commitment to ongoing improvement and accountability 

As our CEO, Michael Bare, shared: 

 "This certification further enhances our reputation as a leading customer experience market research company. It’s a testament to our teams’ hard work and dedication." 

🚀 The Standard Behind the Service
 

Certifications like ISO 27001 reflect who we are: a global company that values transparency, consistency, and quality in every delivery. They support our purpose — to deliver insights that drive action, powered by security and trust. 

At BARE, we don’t just meet expectations.
We standardize excellence. 

From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically

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Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity. 

Why Authentic ESG Messaging Matters

Nearly 90% of Gen Z consumers believe companies should be held accountable for their environmental and social impact, and they actively seek transparency. Yet, the rise of “greenwashing” has led to consumer skepticism. When messaging feels exaggerated or vague, it backfires—damaging credibility instead of enhancing it. 

The Risk of Greenwashing in CX

Greenwashing refers to the act of making misleading claims about a company’s ESG practices. It often shows up as buzzwords without backing: “eco-friendly,” “sustainable,” or “ethical” without any data or certifications to support them. In a CX context, this erodes trust quickly. 

A recent study by McKinsey highlights that while 66% of consumers consider sustainability when making a purchase, only 20% trust the sustainability claims brands make. 

How to Communicate ESG Efforts Authentically

  1. Be Specific: Avoid vague language. Instead, communicate measurable goals and milestones. For example, say: “We reduced plastic usage by 40% in our packaging in 2024,” rather than “We’re going green.”
  2. Show the Process, Not Just the Outcome: Authenticity lies in the journey. Share behind-the-scenes stories or challenges faced while implementing ESG practices. Brands like Patagonia have been successful by transparently communicating both wins and work-in-progress initiatives.
  3. Back It Up with Data and Certifications: Use third-party certifications and verified metrics to validate claims. Highlighting certifications such as B Corp, Fair Trade, or LEED can lend credibility.
  4. Train Customer-Facing Teams: Ensure your service teams understand the brand’s ESG commitments and can speak to them confidently. This consistency strengthens trust at every touchpoint.
  5. Invite Dialogue and Feedback: Encourage customers to engage with your ESG efforts. Include surveys, social polls, or Q&As to keep the conversation open. Transparency is a two-way street.

CX Bonus: Where BARE International Fits In

At BARE International, we help brands uncover what their customers are really thinking—including how ESG messaging is received in the real world. Our insights help bridge the gap between intention and perception so your customer experience aligns with your ESG values. 

Final Thoughts

Authentic ESG communication is no longer optional—it’s essential for building credibility and connection in today’s customer experience landscape. Done right, it turns values into value. Done poorly, it risks alienating the very audience you’re trying to inspire. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Why ESG Matters in Customer Experience: Building Brands for the Future

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Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life.

This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.

The ESG-CX Connection

What is ESG, and Why Does it Matter in CX?

Real-World Impact: Companies recognized for their sustainability efforts, such as those honored at the SEAL Business Sustainability Awards, have seen a surge in customer loyalty. Brands that walk the talk get noticed.

How ESG Supercharges CX

  1. Loyal Customers, Stronger Brand: Customers stick with brands that stand for something. PepsiCo’s ESG initiatives have solidified its loyal customer base.
  2. Better Customer Satisfaction: People feel good spending money with brands that care. Studies show customers are more loyal to companies with strong ESG efforts.
  3. Future-Proofing the Business: ESG isn’t just good ethics—it’s smart strategy. Companies with strong sustainability policies adapt better to regulations and shifting consumer expectations.

How Brands Can Integrate ESG into CX

  • Assess and Align: Conduct an ESG audit to identify gaps and opportunities in your customer experience strategy. Prioritize areas where sustainable changes can enhance brand perception and loyalty.
  • Educate and Engage: Train employees to integrate ESG principles into everyday customer interactions. Ensure customer-facing teams understand and can communicate the company’s sustainability initiatives authentically.
  • Innovate for Impact: Leverage technology to streamline sustainable practices—such as AI for reducing resource waste or digital tools to improve transparency in operations.
  • Make It Measurable: Set clear KPIs to track progress in ESG-driven CX initiatives. Regularly evaluate customer sentiment and adjust strategies based on feedback and performance data.

Overcoming the Challenges

Myth: ESG Hurts the Bottom Line.

Reality check: Sustainable practices cut costs in the long run (think energy efficiency) and attract conscious consumers.

Communicating ESG Without the Hype

Customers can spot greenwashing a mile away. Authenticity and transparency—like showcasing progress, not just promises—win every time.

Final Thoughts

ESG is reshaping customer expectations, and the brands embracing it aren’t just doing good—they’re winning in CX. Whether it’s reducing environmental impact, fostering inclusivity, or building trust through transparency, these efforts matter.

At BARE International, we help businesses uncover key insights to understand the true nature of their customer experience—because real change starts with real data.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

BARE INTERNATIONAL PROMOTES MELANIE CIHAK TO US DEPUTY GENERAL MANAGER, RECOGNIZING 20 YEARS OF EXCELLENCE IN CLIENT SERVICES AND VOC/CX STRATEGIES

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BARE International announces Melanie Cihak’s well-deserved promotion to the US Deputy General Manager role, recognizing her two decades of exceptional service and contributions to client services and Customer Experience (CX) strategies. As Deputy General Manager for North America, she will lead BARE’s regional strategic initiatives with a focus on client relations, project management, and innovation. This promotion, along with recent key organizational promotions, demonstrates BARE International’s commitment to recognizing and cultivating internal talent.

BARE International, the global field force leader in customer experience research, is thrilled to announce the well-deserved promotion of Melanie Cihak to US Deputy General Manager. This milestone celebrates Cihak’s 20-plus years of dedicated service and outstanding contributions to client services and Customer Experience (CX) strategies at BARE International.

Melanie Cihak brings to her new role a wealth of experience that spans over 20 years, during which she has consistently demonstrated an unwavering commitment to delivering exceptional results. Her profound expertise in client engagement, combined with her strategic insights into VOC/CX strategies, has significantly enriched BARE International’s service offerings.

“I am both honored and thrilled to embark on this exciting new chapter with BARE International,” remarked Cihak. “I am eager to collaborate with our expert team to drive innovation, surpass client expectations, and lead our organization to continued success.”

As the Deputy General Manager for North America, Cihak will drive BARE International’s strategic vision for the region. Her extensive background in client relations, project management, and leadership will be instrumental in advancing innovation, streamlining operations, and fostering continued growth within the organization.

“I am immensely pleased to announce Melanie Cihak’s promotion to the US Deputy General Manager role,” stated Jason Bare, President of BARE International. “Melanie’s years of exemplary service and profound understanding of client needs have propelled our company forward. With her leadership, we are poised to continue delivering unparalleled insights that enable our clients to elevate their customer experiences.”

Earlier this year, BARE International proudly disclosed its certification as a Women’s Business Enterprise National Council (WBENC) company, exemplifying a steadfast commitment to fostering diversity and inclusivity within the corporate landscape. The organization also recently unveiled promotions for two remarkable team members. Michele Jowdy steps into the role of Director of Business Development for the Americas, leveraging her extensive expertise and strategic acumen to propel regional expansion efforts. Likewise, Gyselle Rodriguez assumes the Global Director of Operations role, responsible for the seamless orchestration of operations worldwide. These advancements underscore the company’s dedication to nurturing internal talent and pursuing excellence across all facets of its enterprise.

About BARE International:

With a legacy spanning 36 years, BARE International is a pioneering global provider of customer experience research. Catering to a diverse spectrum of industries, BARE International operates in more than 150 countries, supplying actionable insights provided by their in-house field force team that drive customer satisfaction, loyalty, and business efficacy. Learn more at http://www.bareinternational.com

BARE INTERNATIONAL CELEBRATES A DECADE OF EXCELLENCE WITH RECORD-BREAKING 10TH CONSECUTIVE MSPA ELITE STATUS

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BARE International is proud to announce that it has once again been recognized with MSPA Elite status, marking a decade of unwavering excellence in the field of customer experience insights.

Out of more than 90 outstanding companies, only seven were chosen for the esteemed designation of Elite status. The announcement was made at the annual CME (Conference for Creating, Measuring, and Enhancing the Customer Journey) conference in Colorado Springs on October 5, 2023.

Rich Bradley, Governor of the MSPA Americas Board of Directors, described the designation as a “signal to the world” of being a leader in advancing the strategic goals of the MSPA Americas Board of Directors. He stated, “Your support in providing that industry leadership is greatly appreciated!”

Attending the conference were Michele Jowdy, Business Development Director for the Americas; Melanie Cihak, US Deputy General Manager; and Jason Bare, President of BARE International. They joined fellow industry leaders at the CME conference, engaging in valuable networking and knowledge-sharing sessions.

“Earning MSPA Elite status for the 10th consecutive year is a testament to our global team’s dedication and hard work,” stated Jason Bare. “We remain committed to delivering the highest level of customer experience insights through teamwork and innovation.”

The MSPA Elite honor represents the pinnacle of achievement within the mystery shopping and customer experience industry, recognizing companies that consistently demonstrate exceptional professionalism, commitment to quality, and outstanding service in customer experience research.

Cihak added, “This recognition reinforces our position as a trusted partner for businesses seeking to enhance their customer journeys. We are grateful for our clients’ continued trust in BARE International.”

CEO Mike Bare, who received the news while attending an international hospitality conference, remarked, “I’m immensely proud of our dedicated team, including our talented BARE team colleagues and the global field force of Independent Contractors who gather valuable insights for our clients.”

BARE International has consistently demonstrated its dedication to delivering actionable insights, leveraging a team of skilled professionals and a committed global field force of Independent Contractors. Their expertise in VOC research and business intelligence analytics has been pivotal in helping clients improve their customer experiences.

About BARE International:

With a legacy spanning 36 years, BARE International is a pioneering global provider of customer experience research. Catering to a diverse spectrum of industries, BARE International operates in more than 150 countries, supplying actionable insights provided by their in-house field force team that drive customer satisfaction, loyalty, and business efficacy. Learn more at https://en.bareinternational.com.cn/

7 SECRETS TO ELEVATING THE GUEST EXPERIENCE

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In an era where the hospitality landscape is evolving rapidly, guest experience has emerged as a defining factor for hotels’ success. Exceptional guest experiences are a blend of thoughtful strategies, operational excellence, and genuine care.

Here are the top 7 key insights and industry best practices that can help you elevate the guest experience in your hotel and perhaps inspire new avenues of excellence. 

1. THE GUEST EXPERIENCE QUOTIENT

Guest experience isn’t a single moment; it’s the sum of all guest interactions with your establishment.

Every touchpoint presents an opportunity to create lasting impressions from the initial booking process to check-out. How seamless and enjoyable these touchpoints are greatly influences your guests’ perception of your brand. 

2. AUDIT FOR EXCELLENCE

Comprehensive audits can act as a guiding light, illuminating areas that deserve attention.

You can align your hotel’s services with guest expectations by evaluating processes, identifying bottlenecks, and addressing operational inefficiencies. Consider conducting regular internal audits as part of your commitment to delivering consistent quality.

3. QUALITY ASSURANCE AS A PILLAR

Quality assurance programs are the backbone of a guest-centric approach.

Establishing standardized service protocols ensures that each guest is treated to a consistent level of excellence. This is where your staff’s training and commitment to providing impeccable service come to the forefront.

4. THE EFFICIENCY-EXPERIENCE CONNECTION

Efficiency isn’t just about quick check-ins; it’s about giving guests the gift of time.

Smooth operational workflows translate to more opportunities for meaningful interactions. When cumbersome processes don’t bog down your staff, they can focus on what truly matters – catering to your guests’ needs.

5. UNVEILING INSIGHTS WITH MYSTERY SHOPPING

Stepping into your guests’ shoes is an enlightening experience.

Engage in mystery shopping initiatives to gain an unfiltered view of your hotel’s strengths and areas of improvement. Use these insights to fine-tune your services, refine training programs, and nurture a culture of continuous improvement.

6. STRIVING FOR AUTHENTIC PERSONALIZATION

Personalization isn’t just addressing guests by name; it’s about understanding their preferences and anticipating their needs.

Consider leveraging technology to track guest preferences and tailor experiences accordingly. When a guest feels genuinely understood, their loyalty deepens. In fact, after surveying a random sample, we found that 69% of respondents are extremely likely to return to a hotel that provides a personalized and memorable guest experience.

7. NAVIGATING GUEST FEEDBACK

Guest feedback, whether positive or constructive, is a valuable compass guiding you toward guest satisfaction.

53% of our random sample respondents prefer to provide feedback regarding their hotel experience via online review sites, and 29% prefer utilizing the hotel’s direct feedback form. Embrace both online reviews and direct feedback channels.

Responding thoughtfully shows your commitment to improving and adds a human touch to your brand. 

Elevating guest experience is a collective effort that involves every team member, from the front desk to housekeeping, from management to kitchen staff. As you explore avenues to enhance the guest experience, consider these strategies as stepping stones toward creating meaningful connections that turn guests into loyal advocates.

Together, we can shape a hospitality landscape that leaves a lasting impact. Contact us today to learn more about extraordinary guest experiences

BARE International Partners with Stella Kochen Susskind of SKS Customer Experience to Elevate Market Research and Customer Experience Insights

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BARE International, a global field force agency and renowned market research firm, is excited to announce a strategic partnership with Stella Kochen Susskind, a distinguished thought leader and the driving force behind SKS Customer Experience.

This collaboration brings together BARE International's decades of expertise in market research and global field force with Stella Kochen Susskind's visionary insights in customer experience, creating a powerful alliance that promises to reshape the landscape of consumer insights across Brazil and LATAM.

SAO PAULO, Brazil, Aug. 30, 2023 /PRNewswire-PRWeb/ -- BARE International has consistently delivered unparalleled insights to businesses across industries, aiding them in making informed decisions to enhance customer satisfaction and loyalty.

With a vast network of mystery shoppers and a robust suite of research solutions, BARE International has earned its reputation as a pioneer in the market research domain.

"We are thrilled to join forces with Stella and SKS Customer Experience," said Mike Bare, CEO of BARE International. "Stella's innovative thinking and deep expertise align seamlessly with our commitment to delivering valuable insights to our clients. This collaboration will undoubtedly propel our capabilities to new heights, empowering businesses to create unparalleled customer experiences."

Stella Kochen Susskind is a highly respected expert in customer experience. Her innovative strategies and deep understanding of consumer behavior have transformed businesses all over the world. As the founder of SKS Customer Experience and a published author of 'Mystery Shopper: The Methodology that Revolutionized Customer Service,' which became a bestseller and the first book about Mystery Shopping in Latin America, Stella has developed methodologies that combine emotional intelligence, data analytics, and human-centric design to drive remarkable customer journeys.

"When my publisher asked me to write a book about the Mystery Shopping methodology, I gladly accepted the challenge. I always strive to keep setting new goals and pushing myself forward. Slowing down is just not in my nature," chuckled Susskind. "The Mystery Shopping market has undergone significant changes, with the focus on omnichannel experiences becoming the norm. It's our responsibility to constantly update our concepts and methodologies to keep up with these changes."

Through this partnership, BARE International and Susskind aim to revolutionize how businesses approach market research and enhance customer experience. By synergizing BARE International's data-driven research capabilities with Stella's thought-provoking insights, the partnership will offer comprehensive solutions that unravel the nuances of consumer preferences and provide actionable recommendations to optimize every touchpoint of the customer journey.

Susskind expressed her excitement about the partnership, saying, "Mike and I have known each other for almost 17 years; we always admire each other´s career and life goals, learning from each other's experiences. I am honored to collaborate with BARE International, a company with the same passion for understanding and enhancing customer experiences."

"This is indisputably a unique opportunity to build even more innovative, creative, and customized projects," said Tania Alves, General Manager of the BARE Brazil office. "Joining efforts to achieve our mission of helping our partners pursue excellence in their customers' journeys."

The partnership aims to launch a series of polls and insights that will delve into the latest trends in customer behavior, market dynamics, and innovative research methodologies. BARE International and Susskind intend to guide businesses toward sustainable growth and customer-centric excellence by pooling their collective wisdom.

"Her vast experience in Mystery Shopping and Customer Experience Research will be an invaluable addition to our team and benefit our client partners in Brazil and throughout LATAM," shared Michele Jowdy, Business Development Director of the Americas. "With Stella's help, we are excited to continue to build even better CX programs for our client partners."

About BARE International
BARE International is a global field force agency specializing in customer experience and market research. With over 35 years of experience, BARE International has provided valuable insights to businesses across industries, helping them make informed decisions to enhance customer satisfaction and loyalty. For more information, visit https://www.bareinternational.com

About Stella Kochen Susskind
Stella Kochen Susskind is a thought leader in customer experience and the founder of SKS Customer Experience. With a career spanning several decades, Stella has pioneered innovative approaches to understanding and improving customer journeys. Her expertise lies in blending emotional intelligence, data analytics, and design principles to transform businesses and create lasting connections with customers. For more information, visit https://www.skscustomerexperience.com

BARE International Announces New CEO Appointment and Second-Generation Promotion in Family-Owned Business

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BARE International, a family-owned company in the customer experience industry, has appointed Jason Bare as the new President. With an in-depth understanding and passion for customer experience research, Jason's appointment reinforces the company's commitment to delivering exceptional services with a fresh and innovative approach. After serving as CEO for 36 years, Dale Bare has also announced her retirement. Former President Michael Bare will be taking over as the new CEO while Dale will still provide advisory support as the CEO Emerita.

FAIRFAX, Va., July 11, 2023 /PRNewswire-PRWeb/ -- BARE International, a prominent family-owned business in the customer experience industry, is excited to announce the appointment of Jason Bare as the new President. This transition marks a significant milestone for the company as it enters a new era of leadership, driven by the vision and expertise of the second generation of the family.

"I am incredibly honored and excited to assume the role of President at BARE International," said Jason Bare. "I deeply appreciate the foundation laid by my parents and the hard work and dedication that have made BARE International the success it is today."

Jason Bare has a unique perspective and a strong understanding of the company's core values and legacy. Having grown up with the company, he has a deep passion for customer experience research and is committed to maintaining BARE International's reputation for excellence.

With this transition, BARE International also announced the retirement of Chief Executive Officer Dale Bare, who served as CEO for 36 years.

"In 1987, I could never have imagined that with only $12 worth of business cards and an electric typewriter in our home basement, we would grow to become a global business supporting over 165 countries," stated Dale Bare in a letter to the company. "Together, we have expanded into new markets and launched innovative services, positioning BARE International as an industry leader."

"Dale's people skills, attention to detail, and patience remain as building blocks to our success. It was a pleasure to harmonize our strengths over the years," shared co-founder Michael Bare. "Dale leaves a legacy that remains vital to our continued growth."

Former President Michael Bare will be appointed CEO, and Dale Bare will continue to support the company as the CEO Emerita in an advisory capacity and remain involved in the company's shared goals.

This news is just the latest milestone for BARE International, following the May grand opening of a new office in Madrid, on the heels of having achieved ISO/IEC 27001:2013 certification for its Information Security Management System (ISMS) and a Bronze Sustainability Rating from EcoVadis.

Michael Bare expressed his confidence in the new leadership and the company's future. "Jason brings a fresh perspective and an unwavering commitment to our company's values. Dale and I are thrilled to witness his growth and see him take BARE International to new heights."

As BARE International embraces this exciting new chapter, it remains dedicated to delivering exceptional services and maintaining strong relationships with customers, partners, and employees. The company will continue to uphold its core values of innovation, passion, and excellence and remains committed to providing the highest quality of experience research and business intelligence insights in the industry.

BARE International Announces the Opening of a New Office in Madrid, Spain

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BARE International has opened a new office in Madrid, Spain, as part of its strategic plan to strengthen its global presence and deliver superior customer experience research and evaluation services.

MADRID, May 24, 2023 /PRNewswire-PRWeb/ -- BARE International Europe has established a new office in Madrid to better serve its expanding clientele in Spain and nearby areas. This new office serves as a central location for many of the company's latest client partnerships and reinforces its dedication to delivering top-notch customer experience solutions and intelligence to global enterprises.

"After Antwerp and Budapest, the opening in Madrid represents the desire for BARE to look more at the Mediterranean area and all the opportunities that are arising here," states Europe Director of Business Development Antonio Maiorano. "This opening marks the beginning of several initiatives aimed at expanding the presence of the BARE team not just in Spain, but throughout the European Union."

On May 22, 2023, BARE International Europe hosted a grand opening event led by Maiorano and other key members of the company, including President Michael Bare, General Manager Jenő Zsiga, and Business Development Manager Giovanni Fiore. The event welcomed clients and industry professionals, emphasizing the company's commitment to building strong relationships and providing exceptional services.

Mike Bare, the President of BARE International, expressed his excitement in welcoming and hosting various client partners and colleagues during the inaugural week. "Our goal is to strengthen our presence in Spain through a more direct approach," says Bare. "We look forward to further supporting our clients' success in this region."

The grand opening featured insightful discussions on customer experience trends, interactive demonstrations of BARE International's innovative solutions, and networking opportunities for attendees. It was an excellent platform for businesses to explore partnership possibilities and gain valuable industry insights from BARE International's seasoned experts.

About BARE International:
BARE International is a global provider of customer experience research and evaluation services, helping businesses improve their service quality and enhance customer satisfaction. They have over 35 years of experience and operate in over 150 countries, making them a trusted choice for businesses worldwide. Their services include mystery shopping, surveys, audits, and data-driven solutions to help businesses create exceptional customer experiences. For more information about BARE International and its services, please visit http://www.bareinternational.eu.

BARE International Achieves ISO Certification for Information Security Management System

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BARE International, a leading market research company, has achieved the ISO/IEC 27001:2013 certification for its Information Security Management System (ISMS), earning an elite leadership role in the market research industry.

BUDAPEST, Hungary, May 3, 2023 /PRNewswire-PRWeb/ -- BARE International, a leading market research company, has achieved the ISO/IEC 27001:2013 certification for its Information Security Management System (ISMS), earning an elite leadership role in the market research industry.

The ISO (International Organization for Standardization) certification is an internationally recognized standard focusing on information security and data management, a growing concern across businesses and consumers worldwide. The certification process involved an extensive audit of BARE International's operations, including its policies, procedures, and systems by an independent assurance and risk management firm.

By earning this certification, BARE International has established a robust information security management system that meets the highest international standards. Requirements include physical protection of data, systems architecture, and operational processes such as risk management and business continuity.

"We are very excited to reach this milestone," said Péter Bodnár, Chief Technology Officer for BARE International. "Achieving ISO 27001 is not only about meeting a set of standards but also about building trust with our clients and partners. It demonstrates our commitment to information security and assures them that their data is in safe hands."

Businesses can meet regulatory requirements by working with an ISO 27001-certified company. The certification confirms that BARE International is committed to protecting clients' confidential information and providing secure and reliable services, which is especially important for businesses that handle sensitive data. By working with a certified company, clients can mitigate the risks of data breaches, which can devastate businesses.

"This certification further enhances our reputation as a leading customer experience market research company," said President Michael Bare. "It is a testament to our teams' hard work and dedication, and we are proud to have achieved this important milestone."

About BARE International:
BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia, with thirteen offices worldwide. To learn more about BARE International's customer experience research, visit https://www.bareinternational.com.