How International Standards Build Trust Inside BARE’s ISO Certification

/在： , /通过：

Behind every great delivery lies a standard. As expectations for operational excellence rise across industries, organizations are challenged to deliver not just results — but results that are consistent, secure, and built on quality from the inside out. 

Whether you’re dealing with customer experience, logistics, research, or technology — following international standards helps ensure that your business is structured to protect, perform, and grow. 

🛡 Why Standards Matter

Standards create a common language. They define what quality means across regions, departments, and industries. When organizations align their operations to internationally recognized standards, they promote transparency, reduce risk, and build long-term trust. 

One of the most critical areas where standards make a difference today is in information security — where trust, compliance, and customer protection must go hand in hand. 

🔐 ISO 27001: More Than a Certificate

ISO/IEC 27001 is the leading international standard for Information Security Management Systems (ISMS). It outlines a framework for managing sensitive information, protecting it from threats, and ensuring its integrity and availability. 

From technical systems to human processes, the ISO 27001 framework requires robust governance, risk management, business continuity, and continual improvement. It’s a benchmark for companies that take data security seriously.   

🌐 BARE International and ISO 27001

At BARE International, excellence in customer experience research is matched by a strong internal foundation. In 2023, we achieved the ISO/IEC 27001:2013 certification, reinforcing our commitment to global security standards and responsible data handling. 

This certification followed an extensive independent audit of our systems, policies, and procedures. It reflects a company-wide approach to protecting client and consumer data, from physical infrastructure to digital systems and day-to-day operations.
 

"ISO 27001 is not only about meeting a set of standards but also about building trust with our clients and partners. It demonstrates our commitment to information security and assures them that their data is in safe hands" said Péter Bodnár, CTO of BARE International.

🔍 What It Means for Our Clients

Partnering with a certified company means more than regulatory compliance — it means: 

  • Peace of mind when handling sensitive or confidential data 
  • Structured processes for business continuity and risk management 
  • Globally consistent service quality 
  • Commitment to ongoing improvement and accountability 

As our CEO, Michael Bare, shared: 

 "This certification further enhances our reputation as a leading customer experience market research company. It’s a testament to our teams’ hard work and dedication." 

🚀 The Standard Behind the Service
 

Certifications like ISO 27001 reflect who we are: a global company that values transparency, consistency, and quality in every delivery. They support our purpose — to deliver insights that drive action, powered by security and trust. 

At BARE, we don’t just meet expectations.
We standardize excellence. 

How Employee Experience Impacts Customer Service

/在： /通过：

Have you ever considered that your employees’ experience might directly reflect what your customers go through? If your company is aiming to deliver exceptional customer service, it must start by looking inward: What’s the work environment like? How engaged and motivated is your team? 

Many companies invest in external satisfaction surveys but overlook a critical success factor in any Customer Experience (CX) strategy: the Employee Experience (EX). 

Motivated, heard, and recognized employees tend to be more productive, more engaged, and above all, better equipped to deliver exceptional service.  

The Direct Impact on CX

Employees who feel valued and understood not only become brand ambassadors — they also pass that positive energy on to the customer. 

Service becomes more empathetic, solutions are found more efficiently, and a collaborative atmosphere is reflected across every customer touchpoint. 

On the flip side, a disengaged, overwhelmed employee who sees no purpose in their work can negatively affect the customer experience — even unintentionally. The connection is clear: taking care of your customers starts with taking care of your team.

Internal Surveys as a Strategic Tool 

One of the most effective ways to understand your organizational climate and anticipate potential issues is through regular internal surveys. These go far beyond simple satisfaction scores — they provide strategic insights to identify pain points, improvement opportunities, and to strengthen your company culture. 

With the data collected, actionable plans can be developed, such as employee recognition programs, internal communication adjustments, process improvements, and professional development initiatives. 

The Benefits of Investing in Employee Experience

  • Lower turnover: Satisfied employees are more likely to stay. 
  • Higher productivity: A healthy environment boosts performance. 
  • Better service delivery: Engaged teams create more positive customer experiences. 
  • Stronger employer brand: Companies that care for their people attract top talent. 

BARE International’s Solution 

At BARE International, we offer Employee Experience Surveys as a strategic solution for companies that want to truly understand their teams. 

Flexible, cost-effective, and tailored to your business reality, our surveys can be conducted via phone, SMS, mobile device or computer — through QR codes or links. The results are instant and actionable. 

With segmentation options by unit, department or area of expertise, our surveys explore topics such as training, procedures, organizational climate, and market knowledge. A well-structured internal outlook is the first step to strengthening customer experience. 

Connecting Internal Engagement with External Satisfaction

With 38 years of expertise, BARE International is a global leader in experience research. Present in more than 165 countries, we help companies bridge two critical pillars: employee and customer experience. After all, engaged teams create stronger, longer-lasting journeys for their customers. 

Request a personalized quote  for your internal survey project with BARE and build a stronger foundation for your customer experience. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Right Place, Right Time Unlocking CX Insights Through Intercepts

/在： /通过：

To truly understand customer experience, you need insights that are fresh, authentic, and captured in the moment. Traditional surveys might tell you what a customer remembers, but intercept interviews reveal what they just experienced.

Why Intercept Interviews Matter 

BARE International’s intercept interview program provides a direct line to real-time Voice of the Customer (VOC) feedback. Conducted in person, often at the point-of-sale, these interviews capture opinions while the experience is still fresh in the customer’s mind—offering insights that are richer and more actionable than traditional surveys. 

Unlike online feedback that may come days or weeks later, intercepts gather data immediately after the customer engages with a service or product. This immediacy allows interviewers to ask follow-up questions, probe deeper into pain points, and clarify responses on the spot.

57% of customers will switch to a competitor after a single bad experience 
Source: Salesforce

This stat reinforces the importance of capturing honest, in-the-moment feedback before it's too late to fix what went wrong.

How BARE Ensures Quality & Relevance

Customized Surveys
Each intercept is built around a questionnaire tailored to your business objectives. This ensures that the insights collected align precisely with the KPIs and strategic questions you're aiming to answer. 

Flexible Data Collection Methods
Whether using pen and paper, tablet, or smartphone, BARE adapts the collection method to the environment and client preferences—making it efficient and seamless. 

Strategic Incentivization
Need to reach a specific sample size? BARE implements client-approved incentives to encourage participation without biasing the responses. 

Full-Service Quality Control
From data gathering to final reporting, BARE’s multi-tiered quality control process guarantees data integrity. Our dedicated project management and client services teams ensure the results are clean, consistent, and ready for action.

Benefits of Intercept Interviews

  • Capture real-time feedback, while the experience is still fresh 
  • Achieve higher response rates through in-person engagement 
  • Uncover deeper, contextual insights from open dialogue 
  • Control sample size and targeting for more strategic data 
  • Resolve inconsistencies through real-time clarification 

With the ability to capture both quantity and quality, intercept interviews are ideal for companies that want to optimize the customer journey with precision. 

Ready to Turn a Simple Stop into Strategic Insight?

Don’t let critical customer perceptions slip through the cracks. Let BARE International help you implement an intercept interview program that delivers the data you need to make smarter decisions—right at the source. 

Start collecting real insights today. Request a FREE quote.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Boost Your E-Commerce Strategy

/在： /通过：

In the fast-paced digital marketplace, success requires more than just having an online store. It takes strategic evaluation, continuous improvement, and a data-driven approach to ensure your e-commerce platform truly delivers—both for your customers and your bottom line. 

The Importance of Research, Evaluation & Optimization

Small details can make a big difference in user experience. A confusing menu, broken link, or delayed customer response can be the difference between a completed purchase and a lost customer. Brands that want to stand out must continuously evaluate and improve their online platforms. 

At BARE International, we provide in-depth E-Commerce Mystery Shops and E-Commerce Analysis services to give you real, actionable insights into your digital performance.

What We Evaluate

Website & Phone: Customer & Brand Experience
Our mystery shoppers assess how your website and phone support reflect your brand values. This includes testing “Contact Us” or “Customer Service” forms, completing purchases, and even calling your business to evaluate service and communication. 

Navigation & Online Ordering Proficiency
We check whether your site is intuitive and easy to use. Can users find what they need quickly? Is the ordering process smooth and frustration-free? 

Technical Operations
Broken links, invalid forms, or glitchy checkout processes drive customers away. We identify these bugs before they hurt your sales. 

Employee-Customer Interactions
Do your support teams respond promptly and courteously? We measure service standards against real-time expectations. 

Customer Service Evaluation
Our evaluators assess service quality based on responsiveness, professionalism, and helpfulness—whether it’s via chat, email, or phone. 

Know Your Competition

With our Competitor Research, you don’t just evaluate your business—you also gain critical insights into what your competitors are doing well (or poorly). This includes mystery shopping, real-time data collection, and analysis of public customer reviews. 

By comparing your performance to competitors, you identify key areas for differentiation and growth. 

Why It Matters

Without detailed UX evaluations and journey analysis, brands are left in the dark about what’s working—and what’s not. BARE’s methodology empowers you to: 

  • Optimize every step of the online journey 
  • Discover and correct friction points and technical issues 
  • Align digital experiences with customer expectations 
  • Increase trust, conversions, and retention 
  • Benchmark performance against competitors 

Let your e-commerce platform become a powerful tool for growth. With over 38 years of global expertise in customer experience research, BARE International helps you transform insights into performance. 

Ready to elevate your e-commerce results?

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

How Much Is Your Online Reputation Worth?

/在： /通过：

In today’s digital-driven world, your online reputation is often your first — and sometimes only — chance to make a lasting impression. Every review, comment, and social mention shapes how your brand is perceived. 

But how much is your online reputation truly worth? 

If you’re not actively managing it, the cost could be higher than you think.

Why Online Reputation Management Matters?

Customer opinions today reach far beyond personal circles. A single negative review, left unanswered, can deter dozens of potential customers — while a timely, strategic response can turn critics into advocates. 

Effective reputation management gives companies: 

  • Control over their brand narrative 
  • Real-time insights into customer sentiment 
  • Opportunities to build trust and loyalty
     

BARE and Reply Pro: A Powerful Partnership

BARE International, in partnership with Reply Pro, offers a comprehensive suite of online reputation services. Together, we combine advanced technology and expert strategies to strengthen and protect your digital presence. 

1. Online Review Monitoring & Managemen

  • Reputation Tracker: Centralizes all reviews, offering a complete view of customer feedback. 
  • Reviews Widget: Displays curated reviews directly on your website. 
  • 1st Party Reviews: Gathers proprietary, branded reviews beyond public platforms. 
  • Review Responder:  Powered by Reply Pro’s AI-driven inbox, ensuring fast and personalized responses.

2.  Social & Review Reputation Management

Manage all social and review channels from a single platform, enabling faster replies, consistent messaging, and clearer sentiment analysis. 

Highlights: 

  • Customizable responses 
  • Centralized content library
  • Easy location listing updates 
     

3. Online Brand Monitoring

Go beyond traditional review management: 

  • Monitor brand KPIs across platforms
  • Track mentions on blogs, news, and forums 
  • Detect consumer sentiment and identify key influencers
  • Access historical data

4. Online Brand Surveying 

Collect more customer feedback while boosting your social presence: 

  • Traditional CSAT/OSAT Surveys: Capture deep insights from customers and employees. 
  • Review Generator: Curate authentic online reviews to strengthen public perception. 
  • Review Generator Add-On: Enhance existing surveys easily. 

5. Online Reputation Reporting 

Get detailed and actionable insights: 

  • Comprehensive:  Includes review types, trends, and response rates. 
  • Real Insights: Aggregates customer feedback from over 50 sites. 
  • Resolutions: Strengthen relationships through faster issue resolution and customized responses. 


Your Reputation Is an Investment

Your online reputation directly impacts your revenue, credibility, and growth.

With BARE International and Reply Pro’s solutions, you can monitor, manage, and elevate your brand’s reputation with confidence. 

Ready to invest in your brand’s future?
Explore our Online Reputation Solutions today.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Strategic Competitor Analysis

/在： /通过：

Want to understand your competitors in a practical, in-depth, and strategic way? BARE helps you go beyond the surface with real data and valuable insights that drive smart decision-making.

Why Understanding Your Competitors Is Essential?

In an increasingly competitive market, knowing your competitors’ moves is no longer a bonus — it’s a strategic necessity. Understanding how they operate, which tactics they use to attract and retain customers, and where their strengths and weaknesses lie allows your business to refine its positioning, strengthen its value proposition, and anticipate trends and industry challenges. 

More than just tracking prices or promotions, competitor analysis gives you a holistic view of the competitive landscape, acting as a compass for smarter, more secure decisions driven by real market intelligence. 

What BARE Offers

BARE provides comprehensive competitor analysis solutions tailored to your business needs. Our multi-method approach uncovers competitor strengths and weaknesses through: 

  • Real customer experience data 
  • Reviews from public platforms 
  • In-depth interviews
  • Monitoring tools and competitive intelligence systems  

We also apply mystery shopping  techniques focused on competitors, allowing your business to see firsthand how other brands serve, sell to, deliver for, and (hopefully) delight their customers. With structured scripts and clearly defined objectives, this method highlights operational gaps and opportunities for differentiation. 

BARE also assembles Competitor Panels, where real consumers engage in interviews, focus groups, and virtual sessions — generating rich qualitative insights that complement quantitative data and strengthen your strategy. 

Understand how your brand is positioned against competitors and make decisions with greater confidence and clarity. 

Turn Information into Competitive Advantage

By gaining clarity on where your brand stands in the competitive landscape, you unlock the power to act faster, smarter, and with more precision. Partner with BARE to turn information into strategic action and elevate your market presence. 

With a legacy of 38 years, BARE International  is a global pioneer in customer experience research. Operating in more than 165 countries, we serve a wide range of industries with actionable insights that drive satisfaction, loyalty, and measurable results. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Turn Every Interaction into a Success Story

/在： /通过：

The customer journey goes far beyond the moment of purchase. Every interaction matters — from the first contact with your brand to post-sale support. But does your company truly know every step your customer takes before closing a deal (and coming back)? 

Often, brands focus only on the final result and forget to look at the path the customer took to get there. How did they feel when they reached out to your store or website? Was it easy to find information? Did they encounter obstacles? Did the service exceed expectations — or disappoint? 

When we fail to look at the entire journey, we risk losing customers along the way without even realizing where the mistake happened.

Why track your customer’s journey?

Understanding the customer journey is not just a competitive advantage — it’s essential. Knowing how your customer behaves at each stage allows your company to: 

✔ Discover where they encounter difficulties
✔ Adjust processes to provide a smoother experience 
✔ Strengthen relationships with current customers and attract new ones 
✔ Increase conversion and loyalty rates
✔ Ensure your brand is present at the moments that truly matter

That’s where BARE International can make a difference. 

How can BARE help your brand?

With over 38 years of global experience, BARE International supports companies from various industries in analyzing the real customer experience. 

Through solutions such as Mystery Shopping, Audits, Satisfaction Surveys, Interceptions, and more, our team identifies the key challenges and opportunities that arise throughout the customer journey. 

More than just looking at numbers, we help your company understand the feelings, behaviors, and perceptions that can turn a simple interaction into a success story.

Start today!

Do you really know your customer’s journey? 

Talk to BARE International and discover how we can help your company see every step of the way and build experiences that deliver real results. Request a free consultation today!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

BARE Audits: Quality and Compliance for Your Business

/在： /通过：

In a competitive and dynamic market, delivering an impeccable customer experience requires attention to every detail. For this reason, relying on specialized audits is essential to maintain operational standards, ensure compliance, and strengthen customer trust.

At BARE International, we offer custom audit solutions, tailored to your business needs, so you can have full control over your processes and results. 

What Are BARE Audits?

BARE audits are carried out by trained professionals who physically or virtually visit your business locations to evaluate a series of essential criteria, identifying improvement opportunities and ensuring that quality standards are maintained. Our goal is to transform operational information into strategic data for more efficient management. 

Discover some of our solutions:

1. On-Site Retail Audits

Our auditors conduct visits based on a previously defined scenario to evaluate aspects such as:

  • Marketing and Branding: Evaluation of product display and merchandising at the point of sale. 
  • Competitor Analysis: Collection of information and images about competitors’ prices and practices. 
  • Inventory Audit: Identification of missing items and analysis of offers and pricing. 
  • Employee Professionalism: Verification of staff behavior and customer service. 

2. Brand Compliance Audits 

Ensure that your brand is being properly represented at each point of sale: 

  • Marketing and Branding: Analysis of visual brand positioning and merchandising maintenance. 
  • On-Site Conditions: Evaluation of cleanliness, organization, and functionality of the facilities. 
  • Inventory Audit: Monitoring the availability of products.

3. Food & Beverage Audits

We ensure that food and beverage businesses comply with safety and quality standards: 

  • Compliance and Safety: Evaluation of product temperature, validity, and proper display. 
  • On-Site Conditions: Verification of cleanliness and hygiene of the environment. 
  • Inventory Audit: Checking for missing items and product availability. 
  • Employee Consultation: 1:1 conversation with managers to identify improvement opportunities.

4. Compliance Tools

In addition to on-site audits, we offer innovative solutions for continuous monitoring: 

  • Traditional On-Site Audits: In-person visits based on defined guidelines. 
  • InstaShops: Quick audits focused on locations with a history of non-compliance. 
  • BAREify (Self-Audits): Digital tool for employees’ self-assessment, promoting engagement and continuous improvement.

 

Why Choose BARE Audits?

More than identifying failures, our audits help build a culture of excellence, operational efficiency, and focus on customer experience. With structured data and professional analysis, your company will have the necessary insights to improve processes, avoid losses, and strengthen its brand image. Request your free consultation today!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Is Your Customer Service Meeting Expectations?

/在： /通过：

Excellence in customer service is one of the biggest competitive advantages for any business. But how can you be sure that the experience you provide aligns with customer expectations? One of the most effective and strategic ways to answer this question is through mystery shopping, which delivers valuable insights into service performance and customer experience.

What Is Mystery Shopping?

Mystery shopping is a research technique in which trained evaluators simulate a purchase or service interaction at a business, analyzing factors such as courtesy, wait time, staff knowledge, environment, and adherence to quality standards. The goal is to obtain a realistic view of the customer experience, allowing for strategic improvements that boost satisfaction.

Benefits of Mystery Shopping for Your Business

✔ Impartial and realistic assessment of service quality
✔ Identification and correction of issues before they harm your brand
✔ Improved customer experience and loyalty
✔ Targeted training for service teams
✔ Competitive advantage in the market

Is Your Team Ready to Deliver Outstanding Service?

We always seek customer service professionals who are confident, engaged, and committed to delivering quality and excellence. But is this the reality in your company? BARE International can help you answer this question by providing concrete data and strategic insights to enhance every customer interaction. 

Invest in your customer experience and turn every service opportunity into an unforgettable and loyalty-building moment! 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Why ESG Matters in Customer Experience: Building Brands for the Future

/在： /通过：

Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life.

This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.

The ESG-CX Connection

What is ESG, and Why Does it Matter in CX?

Real-World Impact: Companies recognized for their sustainability efforts, such as those honored at the SEAL Business Sustainability Awards, have seen a surge in customer loyalty. Brands that walk the talk get noticed.

How ESG Supercharges CX

  1. Loyal Customers, Stronger Brand: Customers stick with brands that stand for something. PepsiCo’s ESG initiatives have solidified its loyal customer base.
  2. Better Customer Satisfaction: People feel good spending money with brands that care. Studies show customers are more loyal to companies with strong ESG efforts.
  3. Future-Proofing the Business: ESG isn’t just good ethics—it’s smart strategy. Companies with strong sustainability policies adapt better to regulations and shifting consumer expectations.

How Brands Can Integrate ESG into CX

  • Assess and Align: Conduct an ESG audit to identify gaps and opportunities in your customer experience strategy. Prioritize areas where sustainable changes can enhance brand perception and loyalty.
  • Educate and Engage: Train employees to integrate ESG principles into everyday customer interactions. Ensure customer-facing teams understand and can communicate the company’s sustainability initiatives authentically.
  • Innovate for Impact: Leverage technology to streamline sustainable practices—such as AI for reducing resource waste or digital tools to improve transparency in operations.
  • Make It Measurable: Set clear KPIs to track progress in ESG-driven CX initiatives. Regularly evaluate customer sentiment and adjust strategies based on feedback and performance data.

Overcoming the Challenges

Myth: ESG Hurts the Bottom Line.

Reality check: Sustainable practices cut costs in the long run (think energy efficiency) and attract conscious consumers.

Communicating ESG Without the Hype

Customers can spot greenwashing a mile away. Authenticity and transparency—like showcasing progress, not just promises—win every time.

Final Thoughts

ESG is reshaping customer expectations, and the brands embracing it aren’t just doing good—they’re winning in CX. Whether it’s reducing environmental impact, fostering inclusivity, or building trust through transparency, these efforts matter.

At BARE International, we help businesses uncover key insights to understand the true nature of their customer experience—because real change starts with real data.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help.