Strategic Competitor Analysis

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Want to understand your competitors in a practical, in-depth, and strategic way? BARE helps you go beyond the surface with real data and valuable insights that drive smart decision-making.

Why Understanding Your Competitors Is Essential?

In an increasingly competitive market, knowing your competitors’ moves is no longer a bonus — it’s a strategic necessity. Understanding how they operate, which tactics they use to attract and retain customers, and where their strengths and weaknesses lie allows your business to refine its positioning, strengthen its value proposition, and anticipate trends and industry challenges. 

More than just tracking prices or promotions, competitor analysis gives you a holistic view of the competitive landscape, acting as a compass for smarter, more secure decisions driven by real market intelligence. 

What BARE Offers

BARE provides comprehensive competitor analysis solutions tailored to your business needs. Our multi-method approach uncovers competitor strengths and weaknesses through: 

  • Real customer experience data 
  • Reviews from public platforms 
  • In-depth interviews
  • Monitoring tools and competitive intelligence systems  

We also apply mystery shopping  techniques focused on competitors, allowing your business to see firsthand how other brands serve, sell to, deliver for, and (hopefully) delight their customers. With structured scripts and clearly defined objectives, this method highlights operational gaps and opportunities for differentiation. 

BARE also assembles Competitor Panels, where real consumers engage in interviews, focus groups, and virtual sessions — generating rich qualitative insights that complement quantitative data and strengthen your strategy. 

Understand how your brand is positioned against competitors and make decisions with greater confidence and clarity. 

Turn Information into Competitive Advantage

By gaining clarity on where your brand stands in the competitive landscape, you unlock the power to act faster, smarter, and with more precision. Partner with BARE to turn information into strategic action and elevate your market presence. 

With a legacy of 38 years, BARE International  is a global pioneer in customer experience research. Operating in more than 165 countries, we serve a wide range of industries with actionable insights that drive satisfaction, loyalty, and measurable results. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Retail Price Audits The Key to Accuracy, Compliance, and Competitiveness

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In an increasingly dynamic and competitive market, ensuring that prices at the point of sale are accurate and up to date is essential for any retail operation. Retail price audits conducted by BARE International go far beyond checking numbers — they are a powerful strategy to ensure precision, compliance, and competitiveness.

How BARE’s Price Audits Work

BARE’s specialized ICs auditors personally visit your retail locations and follow a carefully designed script tailored to each project. The process is customized to your business needs and includes detailed guidelines such as: 

  • Capturing high-resolution images of products, menus, price tags, promotions, displays, and UPCs when applicable. 
  • Clear instructions of where prices should be checked — on shelves, menus, promotional displays, or even online. 
  • Details on what product aspects to include: size, unit of measure (UOM), regular price, and promotional price. 
  • Defined procedures in case the product or item is not available in-store. 
  • Scripts and prompts to guide auditors in case interactions are required to complete the audit accurately. 
  • Specific notes on whether price data should also be verified through websites or other digital channels.
     

Results That Drive Impact

Accurate price data collection allows businesses to spot discrepancies, ensure internal policy compliance, and gain strategic insights into market competitiveness. This type of audit is essential for retail chains, franchises, restaurants, pharmacies, supermarkets, and beyond. 

By investing in BARE’s retail price audits, you strengthen your operations and make decisions based on real data from the point of sale — enhancing both the customer experience and your company’s financial performance. 

Want to see how price audits can transform your business?

Visit our website to explore BARE’s solutions backed by over 38 years of experience in retail audits and research — and request your personalized quote today: Request a FREE quote!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Turn Every Interaction into a Success Story

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The customer journey goes far beyond the moment of purchase. Every interaction matters — from the first contact with your brand to post-sale support. But does your company truly know every step your customer takes before closing a deal (and coming back)? 

Often, brands focus only on the final result and forget to look at the path the customer took to get there. How did they feel when they reached out to your store or website? Was it easy to find information? Did they encounter obstacles? Did the service exceed expectations — or disappoint? 

When we fail to look at the entire journey, we risk losing customers along the way without even realizing where the mistake happened.

Why track your customer’s journey?

Understanding the customer journey is not just a competitive advantage — it’s essential. Knowing how your customer behaves at each stage allows your company to: 

✔ Discover where they encounter difficulties
✔ Adjust processes to provide a smoother experience 
✔ Strengthen relationships with current customers and attract new ones 
✔ Increase conversion and loyalty rates
✔ Ensure your brand is present at the moments that truly matter

That’s where BARE International can make a difference. 

How can BARE help your brand?

With over 38 years of global experience, BARE International supports companies from various industries in analyzing the real customer experience. 

Through solutions such as Mystery Shopping, Audits, Satisfaction Surveys, Interceptions, and more, our team identifies the key challenges and opportunities that arise throughout the customer journey. 

More than just looking at numbers, we help your company understand the feelings, behaviors, and perceptions that can turn a simple interaction into a success story.

Start today!

Do you really know your customer’s journey? 

Talk to BARE International and discover how we can help your company see every step of the way and build experiences that deliver real results. Request a free consultation today!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

BARE Audits: Quality and Compliance for Your Business

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In a competitive and dynamic market, delivering an impeccable customer experience requires attention to every detail. For this reason, relying on specialized audits is essential to maintain operational standards, ensure compliance, and strengthen customer trust.

At BARE International, we offer custom audit solutions, tailored to your business needs, so you can have full control over your processes and results. 

What Are BARE Audits?

BARE audits are carried out by trained professionals who physically or virtually visit your business locations to evaluate a series of essential criteria, identifying improvement opportunities and ensuring that quality standards are maintained. Our goal is to transform operational information into strategic data for more efficient management. 

Discover some of our solutions:

1. On-Site Retail Audits

Our auditors conduct visits based on a previously defined scenario to evaluate aspects such as:

  • Marketing and Branding: Evaluation of product display and merchandising at the point of sale. 
  • Competitor Analysis: Collection of information and images about competitors’ prices and practices. 
  • Inventory Audit: Identification of missing items and analysis of offers and pricing. 
  • Employee Professionalism: Verification of staff behavior and customer service. 

2. Brand Compliance Audits 

Ensure that your brand is being properly represented at each point of sale: 

  • Marketing and Branding: Analysis of visual brand positioning and merchandising maintenance. 
  • On-Site Conditions: Evaluation of cleanliness, organization, and functionality of the facilities. 
  • Inventory Audit: Monitoring the availability of products.

3. Food & Beverage Audits

We ensure that food and beverage businesses comply with safety and quality standards: 

  • Compliance and Safety: Evaluation of product temperature, validity, and proper display. 
  • On-Site Conditions: Verification of cleanliness and hygiene of the environment. 
  • Inventory Audit: Checking for missing items and product availability. 
  • Employee Consultation: 1:1 conversation with managers to identify improvement opportunities.

4. Compliance Tools

In addition to on-site audits, we offer innovative solutions for continuous monitoring: 

  • Traditional On-Site Audits: In-person visits based on defined guidelines. 
  • InstaShops: Quick audits focused on locations with a history of non-compliance. 
  • BAREify (Self-Audits): Digital tool for employees’ self-assessment, promoting engagement and continuous improvement.

 

Why Choose BARE Audits?

More than identifying failures, our audits help build a culture of excellence, operational efficiency, and focus on customer experience. With structured data and professional analysis, your company will have the necessary insights to improve processes, avoid losses, and strengthen its brand image. Request your free consultation today!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Is Your Customer Service Meeting Expectations?

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Excellence in customer service is one of the biggest competitive advantages for any business. But how can you be sure that the experience you provide aligns with customer expectations? One of the most effective and strategic ways to answer this question is through mystery shopping, which delivers valuable insights into service performance and customer experience.

What Is Mystery Shopping?

Mystery shopping is a research technique in which trained evaluators simulate a purchase or service interaction at a business, analyzing factors such as courtesy, wait time, staff knowledge, environment, and adherence to quality standards. The goal is to obtain a realistic view of the customer experience, allowing for strategic improvements that boost satisfaction.

Benefits of Mystery Shopping for Your Business

✔ Impartial and realistic assessment of service quality
✔ Identification and correction of issues before they harm your brand
✔ Improved customer experience and loyalty
✔ Targeted training for service teams
✔ Competitive advantage in the market

Is Your Team Ready to Deliver Outstanding Service?

We always seek customer service professionals who are confident, engaged, and committed to delivering quality and excellence. But is this the reality in your company? BARE International can help you answer this question by providing concrete data and strategic insights to enhance every customer interaction. 

Invest in your customer experience and turn every service opportunity into an unforgettable and loyalty-building moment! 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help.