标签存档: mysteryshopping


Global Experience Research Firm BARE International earns Elite designation from Mystery Shopping Professionals Association Americas and Europe/Africa.

BARE International Europe has been announced as an Elite Customer Experience Firm and will be awarded at the MSPA Europe/Africa annual conference in Portugal in May.

“To be compliant with MSPA Elite membership standards is part of the BARE Europe everyday life,” shares BARE Europe General Manager Jenő Zsiga. “We are really proud of being awarded this designation which validates our commitment to high quality standards as a customer experience service provider and reliable partner.”

The announcement comes on the heels of BARE International’s record ninth consecutive honor of Elite status designated by MSPA Americas for their North America corporate office.

MSPA, the trade association for companies engaged in creating, measuring, and enhancing the customer journey, announced the MSPA Americas Chapter winners of its annual Elite program for 2023 at its recent CME Conference in New Orleans.

MSPA Americas Elite companies are those members of the organization which most support the mission and objectives of MSPA Americas, as set annually by the board of directors, in advancing the stature and relevance of the trade association. The designation, earned through advancing association goals in 2022, is effective for 2023.

“On behalf of the Board of Directors of MSPA Americas, I’m proud to congratulate these outstanding companies for their support of our association’s mission, and their leadership in advancing the association’s goals for the customer experience and retail service provider industries as a whole,” said MSPA Americas President Stan Hart. “We all are grateful for their lead-by-example support, and we are honored to recognize them for achievements.”

The MSPA operates on a regional basis worldwide, with Chapters located in America, Europe/Africa and Asia/Pacific.  Member companies unite as a common body for the purpose of strengthening the Mystery Shopping industry through combined efforts and actions.

“It’s an honor to be an Elite member of MSPA Europe/Africa. We want to continue to innovate for our clients and for the industry,” says Antonio Maiorano, Business Development Manager of BARE International Europe. “Customer experience research is an ever-changing environment, and we strive to be the trail blazers and discover new paths for experience excellence.”

“For 35 years, we’ve dedicated our business to providing the best, actionable insights to our client partners,” adds Jason Bare, Global Vice-President. “As we look forward, we remain committed to delivering innovative solutions and exceptional results for our clients. This award is a strong validation of our work and encourages us to continue to push the boundaries of what is possible.”

In July of 2022, BARE International celebrated 35 years and introduced a soft rebranding including a modern logo that further defined the evolution of Customer Experience Research and BARE’s commitment to providing support businesses need.

“Our clients are true partners in business, and we share their goals,” stated CEO Dale Bare. “We recognize that each client has a unique path based on their needs in that moment of time, and we’re here to provide guidance through meaningful insight collection and analysis.”

Read the original press release here.

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit http://www.bareinternational.com

About MSPA Americas

MSPA Americas connects and supports businesses which measure, quantify, aggregate, interpret, and re- define customer experience through varied research and merchandising methodologies. Widely recognized as the leader in customer experience measurement, management, and training, MSPA Americas provides essential support to its members, and promotes the benefits and services of its diverse companies to enhance the industries they serve. Learn more at https://www.mspa-americas.org/

About MSPA Europe/Africa

MSPA Europe/Africa is the trade association representing the customer experience industry, established to provide timely, actionable, and impactful resources for shaping the future of business communities. MSPA Elite is an awards program designed to recognize the leading companies that are shouldering the advancement of the customer experience industry. Learn more at https://www.mspa-ea.org/

About BARE International

BARE International sets the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide. Founded in 1987, BARE International is a family-owned business with global capabilities. BARE is headquartered in the Washington, D.C. suburb of Fairfax, Virginia with ten offices around the world. To learn more about BARE International’s customer experience research services and their dedicated field force of evaluators, visit http://www.bareinternational.com


The number one goal for businesses is to keep their customers happy. We don’t think any differently, and we’re ready to share the secret ingredient on what makes our client partners – our customers – happy. But what is this secret?

In addition to quality and professionalism, the true secret ingredient is the people. Our colleagues and the relationships between them are what makes BARE special. Our innovation methods, project management strategies, and collaborative methods have worked for more than 35 years because we think and work together as one team.

Many different cultures, nationalities, and personalities make up our global team. Group dynamics, cooperation, and inspiration help us to successful projects. We don’t back down from a challenge because we know we have support; someone has the answer, or we work together towards a solution.

In addition to online meetings, we invest in face-to-face meetings for teams across the globe to meet and collaborate. We battle “Zoom Fatigue” with select in person meetings for big projects and future strategic planning.

Last month, Business Development BARE colleagues from four different offices – representing a dozen different countries – flew to our Budapest office to and plan together.

“I love any opportunity to get the team together to strategize and share best practices around a physical table,” shares Global Vice President, Jason Bare.

“There’s a value in people getting together to share experiences – both frustrations and successes – that you can’t get from a video call.”

The BARE team participated in meetings and team building activities, ending the days with dinners and team bonding. They were able to advise each other, sharing opinions and perspectives from different experiences, a practice that has allowed BARE to grow internationally.

Your business challenges are unique. Our diverse team of colleagues is how we’re able to discover unique solutions! The BARE team is constantly evolving, with new ideas born out of experiences and different perspectives, guaranteeing success that we share with our client partners.

Author: Kíra Szabó – Budapest Office – Europe

BARE Evaluator: Code of Conduct

Recently, we received a complaint about a mystery shopping visit, which we would like to share with you.

As required by the project guideline, a BARE evaluator obtained the contact information of several employees from the target brand stores.

However, after the visits were completed, the evaluator kept in touch with these employees in private, during which the employees were verbally offended and harassed.

After having verified the evaluator’s inappropriate behavior, we immediately deactivated his Apollo ID and added to our blacklist. At the meantime, we also reported this case to MSPA and CMRA to ensure this evaluator would no longer be used in this industry.

In addition, considering that the misconduct of this evaluator has seriously affected our company brand image and reputation, we have also involved local legal department to investigate legal liability.

We will also provide active support to this client, by providing related information and evidence so as to facilitate their legal process.

An incident like this is the least we would like to see, neither do other companies in this industry.

We would like to take this opportunity to reaffirm BARE company philosophy, that is for evaluators to respect BARE’s evaluator code of conduct and BARE’s clients, so as to work together with us to ensure positive and sustainable development of the industry.


Evaluator Behavior

Evaluators, as independent individuals entrusted by BARE, perform assigned customer experience research tasks and by return obtain the corresponding reward. They represent BARE during the visits, and thus they should maintain professionalism as market researchers, and always pay attention to their words/deeds, and avoid the following inappropriate behaviors:

Contact BARE clients in private

For whatever purpose, evaluators should not ask for personal contact of the clients (unless specified by the project) during the visits, and should not keep in touch with the clients in private after the visits. Disputes with or harassment to BARE clients, in particular, due to personal emotional reasons, are strictly prohibited by BARE.

Unprofessional appearance

BARE assigns tasks to only qualified evaluators after the screening, and on the basis of mutual trust, we expect our evaluators to be professional. When performing visits, especially luxury or high-end brands, evaluators should mind their appearance and hygienic condition, as well as courtesy and manners.

Behaviors that would affect the result of the visit

For certain projects, BARE does not strictly limit the number of people to accompany the evaluator, but if the visit is performed with the company, the evaluator is obliged to ensure completeness and impartiality of the visit. Behaviors like constantly chatting with the companied person during the visit would by no doubt affect the result of the visit.


Below behaviors are not allowed

Provide FAKE data

The evaluator should provide all relevant information based on the real visit experience.

Some examples of fake data:
– Edited POVs (storefront photos, photo of the receipts, etc.);
– Edited audio recordings;
– Biased/negative comments filled in reports due to some personal conflict with the staff

Scenario breach

Every Evaluator has to strictly follow the scenario step by step as stated in the evaluator guidelines.

Some examples of scenario breach:
– You are required to visit the shop alone, but you bring a friend along;
– You have completed the shop by checking a different product than the one indicated in evaluator guideline.

Other Behaviors

– Duplicate accounts;
– Re-assign the agreed task to another person without permission from BARE;
– Fake personal profile in order to meet project requirement;
– Proactively reveal mystery shopper profile during the visit to demand a bribe or for other purposes;
– Refund the product that has already been reimbursed by BARE, in order to gain double pay.

All the above behaviors, once verified, BARE would immediately deactivate evaluators’ accounts and take corresponding measures depending on the severity level.


Mutual Respect and Protection

We hold the belief that most of BARE evaluators have passion for this industry and would respect our company philosophy and project requirement. Therefore, while expecting professionalism of the evaluators, we would also respect and protect their personal information and privacy to the utmost extent.We call for our evaluators to inform us the very moment they encounter any inappropriate words or acts from BARE client, so that we could take immediate action after verification, in order to provide them with a trustworthy shopping environment where their privacy and safety could be guaranteed.

BARE hope to work together with our evaluators, on the basis of mutual understanding and respect, toward establishing a higher standard for customer experience industry.