Have you ever considered that your employees’ experience might directly reflect what your customers go through? If your company is aiming to deliver exceptional customer service, it must start by looking inward: What’s the work environment like? How engaged and motivated is your team? 

Many companies invest in external satisfaction surveys but overlook a critical success factor in any Customer Experience (CX) strategy: the Employee Experience (EX). 

Motivated, heard, and recognized employees tend to be more productive, more engaged, and above all, better equipped to deliver exceptional service.  

The Direct Impact on CX

Employees who feel valued and understood not only become brand ambassadors — they also pass that positive energy on to the customer. 

Service becomes more empathetic, solutions are found more efficiently, and a collaborative atmosphere is reflected across every customer touchpoint. 

On the flip side, a disengaged, overwhelmed employee who sees no purpose in their work can negatively affect the customer experience — even unintentionally. The connection is clear: taking care of your customers starts with taking care of your team.

Internal Surveys as a Strategic Tool 

One of the most effective ways to understand your organizational climate and anticipate potential issues is through regular internal surveys. These go far beyond simple satisfaction scores — they provide strategic insights to identify pain points, improvement opportunities, and to strengthen your company culture. 

With the data collected, actionable plans can be developed, such as employee recognition programs, internal communication adjustments, process improvements, and professional development initiatives. 

The Benefits of Investing in Employee Experience

• Lower turnover: Satisfied employees are more likely to stay. 

• Higher productivity: A healthy environment boosts performance. 

• Better service delivery: Engaged teams create more positive customer experiences. 

• Stronger employer brand: Companies that care for their people attract top talent. 

BARE International’s Solution 

At BARE International, we offer Employee Experience Surveys as a strategic solution for companies that want to truly understand their teams. 

Flexible, cost-effective, and tailored to your business reality, our surveys can be conducted via phone, SMS, mobile device or computer — through QR codes or links. The results are instant and actionable. 

With segmentation options by unit, department or area of expertise, our surveys explore topics such as training, procedures, organizational climate, and market knowledge. A well-structured internal outlook is the first step to strengthening customer experience. 

Connecting Internal Engagement with External Satisfaction

With 38 years of expertise, BARE International is a global leader in experience research. Present in more than 165 countries, we help companies bridge two critical pillars: employee and customer experience. After all, engaged teams create stronger, longer-lasting journeys for their customers. 

Request a personalized quote  for your internal survey project with BARE and build a stronger foundation for your customer experience. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

In the fast-paced digital marketplace, success requires more than just having an online store. It takes strategic evaluation, continuous improvement, and a data-driven approach to ensure your e-commerce platform truly delivers—both for your customers and your bottom line. 

The Importance of Research, Evaluation & Optimization

Small details can make a big difference in user experience. A confusing menu, broken link, or delayed customer response can be the difference between a completed purchase and a lost customer. Brands that want to stand out must continuously evaluate and improve their online platforms. 

At BARE International, we provide in-depth E-Commerce Mystery Shops and E-Commerce Analysis services to give you real, actionable insights into your digital performance.

What We Evaluate

Website & Phone: Customer & Brand Experience
Our mystery shoppers assess how your website and phone support reflect your brand values. This includes testing “Contact Us” or “Customer Service” forms, completing purchases, and even calling your business to evaluate service and communication. 

Navigation & Online Ordering Proficiency
We check whether your site is intuitive and easy to use. Can users find what they need quickly? Is the ordering process smooth and frustration-free? 

Technical Operations
Broken links, invalid forms, or glitchy checkout processes drive customers away. We identify these bugs before they hurt your sales. 

Employee-Customer Interactions
Do your support teams respond promptly and courteously? We measure service standards against real-time expectations. 

Customer Service Evaluation
Our evaluators assess service quality based on responsiveness, professionalism, and helpfulness—whether it’s via chat, email, or phone. 

Know Your Competition

With our Competitor Research, you don’t just evaluate your business—you also gain critical insights into what your competitors are doing well (or poorly). This includes mystery shopping, real-time data collection, and analysis of public customer reviews. 

By comparing your performance to competitors, you identify key areas for differentiation and growth. 

Why It Matters

Without detailed UX evaluations and journey analysis, brands are left in the dark about what’s working—and what’s not. BARE’s methodology empowers you to: 

• Optimize every step of the online journey 
• Discover and correct friction points and technical issues 
• Align digital experiences with customer expectations 
• Increase trust, conversions, and retention 
• Benchmark performance against competitors 

Let your e-commerce platform become a powerful tool for growth. With over 38 years of global expertise in customer experience research, BARE International helps you transform insights into performance. 

Ready to elevate your e-commerce results?

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Want to understand your competitors in a practical, in-depth, and strategic way? BARE helps you go beyond the surface with real data and valuable insights that drive smart decision-making.

Why Understanding Your Competitors Is Essential?

In an increasingly competitive market, knowing your competitors’ moves is no longer a bonus — it’s a strategic necessity. Understanding how they operate, which tactics they use to attract and retain customers, and where their strengths and weaknesses lie allows your business to refine its positioning, strengthen its value proposition, and anticipate trends and industry challenges. 

More than just tracking prices or promotions, competitor analysis gives you a holistic view of the competitive landscape, acting as a compass for smarter, more secure decisions driven by real market intelligence. 

What BARE Offers

BARE provides comprehensive competitor analysis solutions tailored to your business needs. Our multi-method approach uncovers competitor strengths and weaknesses through: 

• Real customer experience data 
• Reviews from public platforms 
• In-depth interviews
• Monitoring tools and competitive intelligence systems  

We also apply mystery shopping  techniques focused on competitors, allowing your business to see firsthand how other brands serve, sell to, deliver for, and (hopefully) delight their customers. With structured scripts and clearly defined objectives, this method highlights operational gaps and opportunities for differentiation. 

BARE also assembles Competitor Panels, where real consumers engage in interviews, focus groups, and virtual sessions — generating rich qualitative insights that complement quantitative data and strengthen your strategy. 

Understand how your brand is positioned against competitors and make decisions with greater confidence and clarity. 

Turn Information into Competitive Advantage

By gaining clarity on where your brand stands in the competitive landscape, you unlock the power to act faster, smarter, and with more precision. Partner with BARE to turn information into strategic action and elevate your market presence. 

With a legacy of 38 years, BARE International  is a global pioneer in customer experience research. Operating in more than 165 countries, we serve a wide range of industries with actionable insights that drive satisfaction, loyalty, and measurable results. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

The customer journey goes far beyond the moment of purchase. Every interaction matters — from the first contact with your brand to post-sale support. But does your company truly know every step your customer takes before closing a deal (and coming back)? 

Often, brands focus only on the final result and forget to look at the path the customer took to get there. How did they feel when they reached out to your store or website? Was it easy to find information? Did they encounter obstacles? Did the service exceed expectations — or disappoint? 

When we fail to look at the entire journey, we risk losing customers along the way without even realizing where the mistake happened.

Why track your customer’s journey?

Understanding the customer journey is not just a competitive advantage — it’s essential. Knowing how your customer behaves at each stage allows your company to: 

✔ Discover where they encounter difficulties
✔ Adjust processes to provide a smoother experience 
✔ Strengthen relationships with current customers and attract new ones 
✔ Increase conversion and loyalty rates
✔ Ensure your brand is present at the moments that truly matter

That’s where BARE International can make a difference. 

How can BARE help your brand?

With over 38 years of global experience, BARE International supports companies from various industries in analyzing the real customer experience. 

Through solutions such as Mystery Shopping, Audits, Satisfaction Surveys, Interceptions, and more, our team identifies the key challenges and opportunities that arise throughout the customer journey. 

More than just looking at numbers, we help your company understand the feelings, behaviors, and perceptions that can turn a simple interaction into a success story.

Start today!

Do you really know your customer’s journey? 

Talk to BARE International and discover how we can help your company see every step of the way and build experiences that deliver real results. Request a free consultation today!

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Excellence in customer service is one of the biggest competitive advantages for any business. But how can you be sure that the experience you provide aligns with customer expectations? One of the most effective and strategic ways to answer this question is through mystery shopping, which delivers valuable insights into service performance and customer experience.

What Is Mystery Shopping?

Mystery shopping is a research technique in which trained evaluators simulate a purchase or service interaction at a business, analyzing factors such as courtesy, wait time, staff knowledge, environment, and adherence to quality standards. The goal is to obtain a realistic view of the customer experience, allowing for strategic improvements that boost satisfaction.

Benefits of Mystery Shopping for Your Business

✔ Impartial and realistic assessment of service quality
✔ Identification and correction of issues before they harm your brand
✔ Improved customer experience and loyalty
✔ Targeted training for service teams
✔ Competitive advantage in the market

Is Your Team Ready to Deliver Outstanding Service?

We always seek customer service professionals who are confident, engaged, and committed to delivering quality and excellence. But is this the reality in your company? BARE International can help you answer this question by providing concrete data and strategic insights to enhance every customer interaction. 

Invest in your customer experience and turn every service opportunity into an unforgettable and loyalty-building moment! 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help.