The Missing Piece to Your Business Excellence

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Every organization strives for excellence — but often, a key element is missing. Strategies are built, goals are set, and performance is tracked, yet the expected outcomes don’t always follow. What’s missing isn’t effort — it’s often insight. 

More Than Just Data

Today’s businesses are surrounded by data — but data without context is just noise. Real progress comes from turning numbers into narratives that guide decisions. Business excellence doesn’t come from measuring everything — it comes from understanding what truly matters and why.

To grow, you don’t just need metrics — you need meaning.

The BARE Advantage

At BARE International, we don’t just deliver data — we deliver clarity. Our expertise in research, auditing, and mystery shopping empowers brands to uncover what really happens in the field and how that translates into business performance. 

With over 38 years of global experience, we help organizations improve customer experience, ensure brand consistency, and make confident decisions backed by real insights. What makes us different is not just the information we gather — it’s how we help you see and use it. 

Solving the Excellence Puzzle

Excellence is not a finish line — it’s a moving target. And the breakthrough your organization needs might not be a drastic change, but a missing piece that brings clarity and cohesion. 

Let BARE International be that final piece — helping you connect the dots between experience and performance, promise and delivery.
Let’s complete your puzzle together. 

Request a FREE quote!

The Evolution of Hospitality into an Entertainment Industry

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Once upon a time, hospitality meant a clean bed, some breakfast, and—if you were lucky—a decent night’s sleep. But those days are gone.

Today, hotels have transformed into immersive playgrounds. The line between hospitality and entertainment has blurred—faster than a magician’s rabbit disappearing into a hat. 

The Rise of Experience-Driven Stays

Travelers no longer want just a place to sleep. They seek sensory experiences that surprise, delight, and spark their imagination. 

Themed hotels are now everywhere—think retro 80s vibes or medieval castles. Moxy Hotels by Marriott embody this playful energy, offering vibrant, social spaces that invite guests to connect and create memories. 

With AI in the mix, hotels now tailor experiences to guest preferences, making each stay feel like a custom-designed adventure. 

Live Entertainment as a Standard  

Forget boring lounges. Today’s hotels pulse with live music, DJs, and even Broadway-style performances. 

Hard Rock Hotels lead this movement, transforming meals into high-energy, music-driven experiences. AI helps by scheduling top acts when the largest crowds are present. 

Dining Goes Gourmet (and Digital)

Hotel restaurants have become culinary destinations. With celebrity chefs at the helm, every meal can feel Michelin-worthy. 

Nobu Hotels, for example, offer signature cuisine through their partnership with the iconic Nobu restaurant. Guests enjoy interactive cooking events and menus tailored by AI to align with current trends and dietary preferences. 

Wellness Reimagined

Hotels are now wellness retreats. Resorts like Canyon Ranch, combine fitness, nutrition, and mindfulness in curated guest programs. 

AI personalizes these experiences—adapting wellness journeys to each guest’s goals, habits, and health profiles. 

Tech That Transforms the Guest Journey

From mobile check-ins to virtual reality tours, tech is redefining every step of the guest experience. 

The Hilton Honors app allows guests to choose rooms, check in, and unlock doors—all from their smartphones. AI-powered chatbots answer requests instantly and deliver personalized tips with ease. 

Social Media: The New Lobby

Instagrammable moments are everywhere. Hotels like Kimpton use their social media presence to attract both travelers and locals. 

AI plays a key role here, analyzing trends and feedback to fine-tune marketing strategies for maximum visibility and engagement. 

Entertainment Partnerships Take Over

Ever stayed in a hotel themed after your favorite movie or game? At Universal Orlando Resorts, guests enjoy immersive rooms, themed decor, and character interactions tied to blockbuster franchises. 

AI helps hoteliers identify the right entertainment partners by analyzing audience behavior and market trends. 

Hotels as Event Hubs

Hotels have become cultural hotspots. From food festivals at JW Marriott, to local celebrations at Shangri-La, these events attract diverse audiences and turn each stay into a social experience. 

AI helps optimize event logistics and engagement—ensuring a seamless flow from planning to execution. 

“In this whimsical world of hospitality, where every stay is an adventure and every meal a celebration, AI is the magic wand that brings it all together. As technology continues to evolve, the synergy between hospitality and entertainment will only deepen, leaving us to wonder what delightful surprises await us on our next getaway. Who knew that traveling could be this much fun?

Welcome to the new age of hospitality—where every check-in feels like a ticket to the show!” 

— Linda Amraen, Global Director of Hospitality 

Want to Dive Deeper into the Future of Hospitality?

If you're passionate about the transformation of hospitality and eager to explore the latest innovations in guest experience, we invite you to connect with Linda, our Global Director of Hospitality at BARE International. 

Linda brings decades of industry expertise and is a leading voice in global hospitality conversations. Whether you're reimagining your hotel offering or integrating AI into guest experience, she’s ready to share insights and build connections. 

As proud members of the International Society of Hospitality Consultants (ISHC), BARE International brings over 38 years of global experience helping hospitality brands create unforgettable, data-driven guest experiences. 

We Measure What Your Guests Truly Value — Let’s talk about hospitality!

BARE International Celebrates Global Growth, Client Successes, and Innovation Milestones Following Annual Company Update

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BARE International announced record-setting achievements at its recent State of the Company meeting. With growth across various industries and regions, the company attributed its success to a shared commitment to values, innovation, and global collaboration.

Washington, D.C. – [July 8, 2025] — BARE International, a global leader in customer experience research and brand evaluation, proudly announced key accomplishments and strategic initiatives following its recent State of the Company meeting. The update, hosted by company President Jason Bare, celebrated growth, innovation, and employee engagement across BARE’s international offices.

A Culture Anchored in Core Values

At the heart of the meeting was a reaffirmation of BARE International’s foundational values: Ownership, Integrity, Diversity, and Open Communication. “These aren’t just words on a page,” said Jason Bare. “They’re the compass guiding our decisions, fostering accountability, and shaping how we engage with one another and our clients.”

Global Growth and New Client Momentum

In a significant testament to BARE’s impact and reach, the company welcomed 91 new clients this year. The U.S. grew with 24 new accounts, followed closely by India and the Philippines with 14. Regions including Latin America, Brazil, Europe, China, and the Middle East also contributed to the expansion.

Notably, 46% of new clients came from the retail sector, 40% from automotive, and the remainder from industries such as hospitality and solar energy, showcasing BARE’s adaptability and appeal across a variety of industries.

Operational Excellence and Global Impact

This year, BARE International completed over 104,000 client evaluations, or “shops,” in 176 countries, with a remarkable 99% completion rate—a milestone that speaks to the company’s global consistency and operational discipline. In addition, employees across all departments have driven forward a unified focus on performance, innovation, and support.

Highlights included the growth of the LinkedIn newsletter BARE It All, which gained over 4,400 subscribers within its first six weeks of launch, measurable advancements in automation, business intelligence, and IT initiatives, as well as strong results in client engagement and retention. BARE’s turnover rate remains low at 12.9%, and departmental leaders also previewed upcoming data-driven and client-focused projects.

Commitment to Community

Underscoring its dedication to social responsibility, BARE International reported a year-to-date total of 4,423 donated hours through employee volunteering and charitable efforts. This reflects the company’s continued investment in making a positive impact beyond business goals.

Voices of Leadership

“Growth is important, but what makes me proud is how we’ve grown—with integrity, teamwork, and an unwavering commitment to quality,” said Melanie Cihak, General Manager of BARE’s U.S. Office and a 23-year veteran of the company.

“BARE has always been more than a company. It’s a global family built on trust and shared purpose, and this year proves what we can achieve when we lean into that.”

Global Connections, Local Impact

Jason closed the meeting by showcasing photos and stories from team travels, client visits, and global engagements. The message was clear: BARE’s success is powered by human connection, across continents and departments alike.

About BARE International: BARE International is a privately held global customer experience research firm providing customized mystery shopping, audits, online reputation management, and customer satisfaction solutions. With 13 offices worldwide and operations in over 175 countries, BARE supports businesses across industries with data-driven insights that drive results. Learn more at www.bareinternational.com

Turning Satisfaction Surveys into Strategic Action

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Customer satisfaction has long been seen as a key metric for business success, but modern organizations know that data alone is not enough. At BARE International, we believe that true value lies in transforming perception into action. That’s where satisfaction surveys become more than numbers — they become strategic tools that drive smart decisions.  

Why Satisfaction Surveys Matter More Than Ever

In a market overflowing with choices, customers expect personalized experiences. Satisfaction surveys are one of the few tools that directly connect a brand with its audience’s voice. But their power doesn’t lie in the data collection alone — it lies in what you do with it. 

Whether you're identifying gaps in service delivery, improving employee performance, or refining the customer journey, satisfaction surveys provide actionable insights that lead to measurable improvement. 

Tailored Survey Solutions for Every Customer Journey

At BARE International, feedback collection is not one-size-fits-all. We offer a diverse range of survey methods to ensure every customer voice is captured. Our technologies adapt to the customer journey, offering flexibility, speed, and precision. 

Multichannel Survey Options

  • Telephone Surveys: Conducted by our trained Call Team Members using advanced systems and available in your client portal in real time. 
  • SMS Text Surveys: With open rates as high as 98%, SMS is one of the most effective ways to gather quick feedback. On average, it takes just 90 seconds to respond to a text—compared to 90 minutes for an email. 
  • Email & Web Surveys: Integrated into your platforms—websites, apps, invoices, and emails—for continuous touchpoint feedback. 
  • Kiosk, QR Code, and Flash Feedback: Let customers respond instantly at the point of service using geolocation or in-app tools.
     

Strategic Advantages

  • Accessible and Timely Insight: Surveys can be triggered by product lifecycle milestones or purchase events, providing real-time data that’s instantly compiled and easy to interpret. 
  • Actionable Intelligence: Combine survey data with mystery shopping results for a robust overview of the customer experience. This hybrid approach gives you the power to act fast and smart. 
  • Omni-channel Personalization: Surveys are optimized per user journey—factoring in location, channel, product type, and interaction history to deliver context-rich insights. 
  • CSAT Excellence: Our Customer Satisfaction (CSAT) surveys are mobile-friendly, fully branded, and customizable. With unlimited monthly subscriptions, you can collect real-time feedback from a wide customer base and transform it into measurable action. 

From Feedback to Strategy: How BARE Helps

At BARE, we take satisfaction surveys further by: 

  • Crafting customized questions that align with your strategic objectives. 
  • Offering multilingual and multi-platform capabilities for global reach. 
  • Providing dashboard-based analytics for fast, digestible decision-making. 
  • Enabling benchmarking for ongoing performance tracking. 

The end result? You’re not just asking customers how they feel — you’re showing them that their feedback drives change. 

If your company still sees satisfaction surveys as routine tasks, it’s time for a paradigm shift. With the right partner and the right tools, these surveys can unlock your business's full potential.

Start transforming data into decisions — and elevate your brand with insights that matter.