Right Place, Right Time Unlocking CX Insights Through Intercepts

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To truly understand customer experience, you need insights that are fresh, authentic, and captured in the moment. Traditional surveys might tell you what a customer remembers, but intercept interviews reveal what they just experienced.

Why Intercept Interviews Matter 

BARE International’s intercept interview program provides a direct line to real-time Voice of the Customer (VOC) feedback. Conducted in person, often at the point-of-sale, these interviews capture opinions while the experience is still fresh in the customer’s mind—offering insights that are richer and more actionable than traditional surveys. 

Unlike online feedback that may come days or weeks later, intercepts gather data immediately after the customer engages with a service or product. This immediacy allows interviewers to ask follow-up questions, probe deeper into pain points, and clarify responses on the spot.

57% of customers will switch to a competitor after a single bad experience 
Source: Salesforce

This stat reinforces the importance of capturing honest, in-the-moment feedback before it's too late to fix what went wrong.

How BARE Ensures Quality & Relevance

Customized Surveys
Each intercept is built around a questionnaire tailored to your business objectives. This ensures that the insights collected align precisely with the KPIs and strategic questions you're aiming to answer. 

Flexible Data Collection Methods
Whether using pen and paper, tablet, or smartphone, BARE adapts the collection method to the environment and client preferences—making it efficient and seamless. 

Strategic Incentivization
Need to reach a specific sample size? BARE implements client-approved incentives to encourage participation without biasing the responses. 

Full-Service Quality Control
From data gathering to final reporting, BARE’s multi-tiered quality control process guarantees data integrity. Our dedicated project management and client services teams ensure the results are clean, consistent, and ready for action.

Benefits of Intercept Interviews

  • Capture real-time feedback, while the experience is still fresh 
  • Achieve higher response rates through in-person engagement 
  • Uncover deeper, contextual insights from open dialogue 
  • Control sample size and targeting for more strategic data 
  • Resolve inconsistencies through real-time clarification 

With the ability to capture both quantity and quality, intercept interviews are ideal for companies that want to optimize the customer journey with precision. 

Ready to Turn a Simple Stop into Strategic Insight?

Don’t let critical customer perceptions slip through the cracks. Let BARE International help you implement an intercept interview program that delivers the data you need to make smarter decisions—right at the source. 

Start collecting real insights today. Request a FREE quote.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

Boost Your E-Commerce Strategy

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In the fast-paced digital marketplace, success requires more than just having an online store. It takes strategic evaluation, continuous improvement, and a data-driven approach to ensure your e-commerce platform truly delivers—both for your customers and your bottom line. 

The Importance of Research, Evaluation & Optimization

Small details can make a big difference in user experience. A confusing menu, broken link, or delayed customer response can be the difference between a completed purchase and a lost customer. Brands that want to stand out must continuously evaluate and improve their online platforms. 

At BARE International, we provide in-depth E-Commerce Mystery Shops and E-Commerce Analysis services to give you real, actionable insights into your digital performance.

What We Evaluate

Website & Phone: Customer & Brand Experience
Our mystery shoppers assess how your website and phone support reflect your brand values. This includes testing “Contact Us” or “Customer Service” forms, completing purchases, and even calling your business to evaluate service and communication. 

Navigation & Online Ordering Proficiency
We check whether your site is intuitive and easy to use. Can users find what they need quickly? Is the ordering process smooth and frustration-free? 

Technical Operations
Broken links, invalid forms, or glitchy checkout processes drive customers away. We identify these bugs before they hurt your sales. 

Employee-Customer Interactions
Do your support teams respond promptly and courteously? We measure service standards against real-time expectations. 

Customer Service Evaluation
Our evaluators assess service quality based on responsiveness, professionalism, and helpfulness—whether it’s via chat, email, or phone. 

Know Your Competition

With our Competitor Research, you don’t just evaluate your business—you also gain critical insights into what your competitors are doing well (or poorly). This includes mystery shopping, real-time data collection, and analysis of public customer reviews. 

By comparing your performance to competitors, you identify key areas for differentiation and growth. 

Why It Matters

Without detailed UX evaluations and journey analysis, brands are left in the dark about what’s working—and what’s not. BARE’s methodology empowers you to: 

  • Optimize every step of the online journey 
  • Discover and correct friction points and technical issues 
  • Align digital experiences with customer expectations 
  • Increase trust, conversions, and retention 
  • Benchmark performance against competitors 

Let your e-commerce platform become a powerful tool for growth. With over 38 years of global expertise in customer experience research, BARE International helps you transform insights into performance. 

Ready to elevate your e-commerce results?

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

How Much Is Your Online Reputation Worth?

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In today’s digital-driven world, your online reputation is often your first — and sometimes only — chance to make a lasting impression. Every review, comment, and social mention shapes how your brand is perceived. 

But how much is your online reputation truly worth? 

If you’re not actively managing it, the cost could be higher than you think.

Why Online Reputation Management Matters?

Customer opinions today reach far beyond personal circles. A single negative review, left unanswered, can deter dozens of potential customers — while a timely, strategic response can turn critics into advocates. 

Effective reputation management gives companies: 

  • Control over their brand narrative 
  • Real-time insights into customer sentiment 
  • Opportunities to build trust and loyalty
     

BARE and Reply Pro: A Powerful Partnership

BARE International, in partnership with Reply Pro, offers a comprehensive suite of online reputation services. Together, we combine advanced technology and expert strategies to strengthen and protect your digital presence. 

1. Online Review Monitoring & Managemen

  • Reputation Tracker: Centralizes all reviews, offering a complete view of customer feedback. 
  • Reviews Widget: Displays curated reviews directly on your website. 
  • 1st Party Reviews: Gathers proprietary, branded reviews beyond public platforms. 
  • Review Responder:  Powered by Reply Pro’s AI-driven inbox, ensuring fast and personalized responses.

2.  Social & Review Reputation Management

Manage all social and review channels from a single platform, enabling faster replies, consistent messaging, and clearer sentiment analysis. 

Highlights: 

  • Customizable responses 
  • Centralized content library
  • Easy location listing updates 
     

3. Online Brand Monitoring

Go beyond traditional review management: 

  • Monitor brand KPIs across platforms
  • Track mentions on blogs, news, and forums 
  • Detect consumer sentiment and identify key influencers
  • Access historical data

4. Online Brand Surveying 

Collect more customer feedback while boosting your social presence: 

  • Traditional CSAT/OSAT Surveys: Capture deep insights from customers and employees. 
  • Review Generator: Curate authentic online reviews to strengthen public perception. 
  • Review Generator Add-On: Enhance existing surveys easily. 

5. Online Reputation Reporting 

Get detailed and actionable insights: 

  • Comprehensive:  Includes review types, trends, and response rates. 
  • Real Insights: Aggregates customer feedback from over 50 sites. 
  • Resolutions: Strengthen relationships through faster issue resolution and customized responses. 


Your Reputation Is an Investment

Your online reputation directly impacts your revenue, credibility, and growth.

With BARE International and Reply Pro’s solutions, you can monitor, manage, and elevate your brand’s reputation with confidence. 

Ready to invest in your brand’s future?
Explore our Online Reputation Solutions today.

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help. 

From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically

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Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity. 

Why Authentic ESG Messaging Matters

Nearly 90% of Gen Z consumers believe companies should be held accountable for their environmental and social impact, and they actively seek transparency. Yet, the rise of “greenwashing” has led to consumer skepticism. When messaging feels exaggerated or vague, it backfires—damaging credibility instead of enhancing it. 

The Risk of Greenwashing in CX

Greenwashing refers to the act of making misleading claims about a company’s ESG practices. It often shows up as buzzwords without backing: “eco-friendly,” “sustainable,” or “ethical” without any data or certifications to support them. In a CX context, this erodes trust quickly. 

A recent study by McKinsey highlights that while 66% of consumers consider sustainability when making a purchase, only 20% trust the sustainability claims brands make. 

How to Communicate ESG Efforts Authentically

  1. Be Specific: Avoid vague language. Instead, communicate measurable goals and milestones. For example, say: “We reduced plastic usage by 40% in our packaging in 2024,” rather than “We’re going green.”
  2. Show the Process, Not Just the Outcome: Authenticity lies in the journey. Share behind-the-scenes stories or challenges faced while implementing ESG practices. Brands like Patagonia have been successful by transparently communicating both wins and work-in-progress initiatives.
  3. Back It Up with Data and Certifications: Use third-party certifications and verified metrics to validate claims. Highlighting certifications such as B Corp, Fair Trade, or LEED can lend credibility.
  4. Train Customer-Facing Teams: Ensure your service teams understand the brand’s ESG commitments and can speak to them confidently. This consistency strengthens trust at every touchpoint.
  5. Invite Dialogue and Feedback: Encourage customers to engage with your ESG efforts. Include surveys, social polls, or Q&As to keep the conversation open. Transparency is a two-way street.

CX Bonus: Where BARE International Fits In

At BARE International, we help brands uncover what their customers are really thinking—including how ESG messaging is received in the real world. Our insights help bridge the gap between intention and perception so your customer experience aligns with your ESG values. 

Final Thoughts

Authentic ESG communication is no longer optional—it’s essential for building credibility and connection in today’s customer experience landscape. Done right, it turns values into value. Done poorly, it risks alienating the very audience you’re trying to inspire. 

At BARE International, we pride ourselves on helping businesses decode these customer behaviors. Whether it’s uncovering hidden trends or designing feedback loops for continuous improvement, our research empowers brands to stay ahead of the curve. 

Want to learn more about what drives customer loyalty in the airport lounge and financial industries? Reach out to us today to explore how our tailored research can take your CX strategy to new heights. 

Tell us about your business and what keeps you up at night. We can help.