Digital Customer Experience Research.

GAINING INSIGHTS THROUGH YOUR CUSTOMER’S EYES.

Gain insights on your customer’s journey and shopping patterns. BARE field force will discreetly observe your customers and record the journey utilizing a map of the store, aisle or department and a digital pen, or eye tracking glasses. Other observations may include customer demographics and behaviors such as product selection or avoidance, placing items in cart, stoppage points, and more. The findings are sent directly to you, or included in your client dashboard along with the details of your other research programs. Popular digital capture research includes:

Eye-tracking

Using a sophisticated device to capture customers‘ gaze. This information can be analyzed, visualized and interpreted in various forms by software.

GSR (Galvanic Skin Response)

Monitoring changes in sweat gland activity that can reflect the intensity of customers’ emotional state

RTA (Retrospective Think-Aloud)

Adding qualitative insights to eye-tracking and GSR data by discussing the customer experience guided by a moderator

Client Case Study

business hand pushing service satisfaction on virtual screen

National Restaurant Customer Survey Case Study

A national restaurant company with multiple brands was receiving mixed information from their direct customer satisfaction surveys. BARE designed a new program that allowed the client to focus on what their customers expect.

DOWNLOAD THE RESTAURANT CUSTOMER SURVEY CASE STUDY

“BARE’s reporting capabilities are extremely in depth. They are able to give a broad spectrum view of the company as a whole or they can drill down to see regional and individual store data.”

Kevin ReynoldsPesident
Cardinal Bank

I have worked with many other mystery shopping companies, but BARE sets the gold standard in the industry. Thank you for providing a company that I am proud to say I contract with.

Sheila SmylieBARE Evaluator since 2003

“BARE’s reporting capabilities are extremely in depth. They are able to give a broad spectrum view of the company as a whole or they can drill down to see regional and individual store data.”

Kevin ReynoldsPesident
Cardinal Bank

I have worked with many other mystery shopping companies, but BARE sets the gold standard in the industry. Thank you for providing a company that I am proud to say I contract with.

Sheila SmylieBARE Evaluator since 2003