Experience Research Firm BARE International Continues to Grow as Premiere Automotive Industry Partner Across Over 75 Countries

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Celebrating 35 years as a leader in the customer experience market research industry, BARE International remains the premiere research partner for over 100 current automotive clients worldwide, adding an additional 19 client ...
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Should brands charge for experiences?

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This article first appeared on Campaign written by Tom Gray, Chief Strategy Officer, Imagination. From Kraken rum's Halloween haunted hotel to Ford's go faster stunt driver experience, the world of brand experiences is richer...
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